Wilderness Concierge

In the business wilderness,
you don’t always want another adventure.

Sometimes you just want S’mores.

Lots of them.

They’re not for you alone—they’re for your people, too.

The better your S’mores, the more the people you want will want you—and flock to you. Good copy tends to do that.

Having quality S’mores can solve so many problems.

Problems like these:

  • Why is my website just sitting there?
  • Is it what I’m saying, how I’m saying it, what I’m offering, or all of the above?
  • How do I communicate what makes me special—without sounding like everyone else?
  • Do people like me? Or do they like me despite secretly thinking my bio sounds douche-y?

Chocolate offers. Marshmallow messages. Graham cracker calls to action. I’m telling you, these things solve big problems.

You can’t have these delicious toasted treats right away.

Sorry.

First, we need to gather the ingredients.
You wanted premium S’mores for people with discriminating tastes, no?
We’ll need to make them from scratch.

If S’mores are your copy, their ingredients are your messaging—
those big ideas that make people say yes.

Your messaging needs to hit all the right receptors,
so people don’t need to think about it.

They just want.

Easy, effortless confidence.
Excitement.
Getting business because you’re doing it right.

That’s what the Wilderness Concierge session is all about.

The Wilderness Concierge is a one-hour, idea-generating, message-honing phone call with me, Kelly Parkinson, followed by two hours of my copywriting and consulting time.

We’re creating your own custom blend of persuasive messaging, so your website and sales pages can become irresistible. And then you’re putting me to work for you and with you on your highest-priority, “I-need-revenue-now” marketing project.

The outcome of the two hours you receive afterward depends on your situation, but most clients come away with a lead-generating sales page.

They write part of it themselves, based on the ideas we generate during our call.

I come in, work my magic, and give it a copywriting makeover.

Let’s make sure at least one page on your website is working as hard for your business as you do.

Read what others are saying

Here’s how it works:

  • I send you my wilderness packing list, designed to instantly organize wild, unruly thoughts into the elements of persuasion.
  • You send long, rambling responses back, filled with off-the-top-of-your-head answers.
  • I review your website. Closely and skeptically. I make copious notes. I sleep on it. Sometimes I think about you when I’m eating. I carry a small notebook with me always, just in case. I may Google you. I may become slightly obsessed with you. There are no promises I will wake up in the middle of the night with a big idea for your business, but it has happened before.
  • We schedule a 1-hour working session by phone.
  • You receive notes on the highest-value ideas and messages, along with the mp3 of our call.
  • You plug them in to a sales page. I start you off with a template in Google Docs, so you don’t have to think about it. We may collaborate in real-time. You get two hours of my all-brains-on-deck copywriting time. For most people, this is enough to create a sales page that kicks up some much-needed business.
  • You don’t have to stop there. Now that you’re on the right trail, we can move your business beyond limits with Trail Mix for Business. Either way, I can’t wait to see what’s next.

Companies pay up to $5,000 for a one-page messaging document.
Not you. You’re getting one hour of live brainstorming, two hours of collaborative copywriting, and tons of ideas, possibilities, and advice for $600. How? Why? Because it’s just you and me, we don’t need a three-day workshop with vision boards and lunch breaks. We get right down to business over the phone. Plus, the brainstorming I do in advance. Plus, the copywriting you get afterward applied to something concrete.

Take your business on a good kind of adventure.

To request your session, please fill out the form below. Once we agree we’d both like to do this, I’ll email you payment information, your packing list, and a link to automatically schedule our session.

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A word about confidentiality: This is super-important. I will never share details about you with anyone without your permission. Your email will not be added to any lists—including my own—without your permission. I will never reveal anything you’ve told me unless you’ve already spoken about it publicly, even if I consider it a minor detail, like that you eat oatmeal for breakfast. I will not tweet about our sessions. I may tweet about you. But not within the context of us working together. And never with any expectation of reciprocation.