Wilderness Concierge

Every business needs a Wilderness Concierge.

Why? Because growing a business can feel a bit like walking through the woods in the dark. Even when you’re amazing at what you do, there’s a chance you could poke your eye out.

This is a metaphor. But it could still happen.

Common sharp branches for business include:

  • Trying to sell the wrong stuff. Business model isn’t profitable, offerings match those of competitors, or people just don’t want.
  • Writing about the wrong stuff. Saying things everyone else is saying. Or, what’s said isn’t what people want to hear. Attracting price-shoppers looking for interchangeable commodities.
  • Spending 10 months revamping the website because of unfocused strategy. Missing the first opportunity to make more profits with less effort. Then wondering why competitors get to have all the fun.

Whether you’re a consultant, a professional services firm, a startup, or an entrepreneur, questions tend to come up.

Like these:

  • How do I know what to change when my website is lovely, but isn’t converting?
  • Is there a better way to package my services so my favorite clients get more value—without me spending more time?
  • How do I communicate what makes me special—without sounding like everyone else?
  • Which tactics are right for my business, right now? And how often? And in what order?

You don’t have to set off into the marketing wilderness with that eerie feeling of uncertainty.

Instead, you can consult with your very own Wilderness Concierge.

The Wilderness Concierge is a two-hour business turnaround session.

We develop two things:

  1. A specific, premium service your people will want to buy. (Hint: No one wants to buy “consulting services.”)
    • Already have a specific, premium service? Even better. We can skip straight ahead to brainstorming how to sell it.
  2. The most persuasive messaging for that service, so we can make your website and sales page irresistible—to the right people.

Your messaging needs to hit all the right receptors,
so people don’t need to think about it.

They just want.

Easy, effortless confidence.
Excitement.
Getting business because you’re doing it right.

That’s what the Wilderness Concierge is all about.

Here’s how it works:

  • I send you my wilderness packing list, designed to instantly organize wild, unruly thoughts into the elements of persuasion.
  • You send long, rambling responses back, filled with off-the-top-of-your-head answers.
  • I review your website. Closely and skeptically. I make copious notes. I sleep on it. Sometimes I think about you when I’m eating. I carry a small notebook with me always, just in case. I may Google you. I may become slightly obsessed with you. There are no promises I will wake up in the middle of the night with a big idea for your business, but it has happened before.
  • We schedule a 2-hour working session by phone to brainstorm the highest-value services and messages for your business. Messages are those big ideas that make everything taste profitable again.
  • You receive the mp3 of our call.
  • You can get right to work on your sales page using the ideas we generated during the call. When it’s ready, you can send it to me for feedback. For an additional fee of $300, I provide specific feedback and edits on the sales page you write based on our session—including such elements as headlines, benefit-bullet points, and the call to action.

Read what others are saying

The fee for all this persuasive goodness?

Clarity on the most profitable next steps to take. Persuasive messaging ideas so your sales page goes somewhere exciting. All for $400. How? Why? Because it’s just you and me, we don’t need a three-day workshop with vision boards and lunch breaks. We get right down to business over the phone.

The Get It Guarantee

You need to feel confident I get it before we jump into a collaborative relationship. And I need to feel confident you get it. If, at the end of our session, you feel like I am just not getting it, tell me. I’ll give you a 100% refund.

Take your business on a good kind of adventure.

Once I receive your payment, you’ll receive a link to my real-time calendar to schedule your session, plus a questionnaire designed to extract all your best ideas—so I can begin my strategic obsession process.


P.S. Not sure if you’re ready for adventure just yet? Treat yourself to a free, 30-day Field Guide to Preventing Bear Attacks, Forest Fires, and Other Calamities instead. Click here to learn more and sign up.

A word about confidentiality: This is super-important. I will never share details about you with anyone without your permission. Your email will not be added to any lists—including my own—without your permission. I will never reveal anything you’ve told me unless you’ve already spoken about it publicly, even if I consider it a minor detail, like that you eat oatmeal for breakfast. I will not tweet about our sessions. I may tweet about you. But not within the context of us working together. And never with any expectation of reciprocation.