What if writing your website was as easy as giving directions?
When someone asks you for directions, you don’t stop to think about how your response will sound before you answer the question.
You just tell them what you know to be true.
In much the same way you would give directions, you can also write your website.
Most people get stuck here:
They start to write. Sticky business decisions emerge.
Pressure. Decide, write, edit—all at the same time? How?
Some websites take years. There’s no time to waste!
You need directions to help you give directions.
Your Website Adventure Trail Map guides you gently through the decisions every business needs to make, while also guiding you through the process of writing your website.
- You don’t need to write poetry.
- You don’t need to make lists of features and benefits.
- You don’t even need to write, for that matter.
- Every day, you simply spend 26 minutes answering a few questions.
These aren’t the kind of questions that make you want to poke your eyes out, like “Who is your target audience,” and “What is your USP?”
These are questions a 15-year-old could answer. (A 15-year-old just might get to, if you play your cards right.)
As you go, you track your progress on a handy Adventure map. So you never get lost.
THIS IS NOT A BOOK.
And you don’t get it all at once.
True confession. I have book abandonment issues.
Whenever I get a non-fiction book, I open it, skim its contents to see how much I already know, read the first chapter, then check my email to see if anything important has arrived.
The book ends up just sitting there. I feel guilty and inadequate.
I desperately want to read it and absorb its powers. But it’s in the pile now. The Great Pile of Abandoned Books.
There’s no going back.
This won’t happen to you.
Your Adventure keeps things moving. Not only do you get a package in the mail (you love packages!), but you also get weekly downloadable worksheets and makeover examples.
Breaking your website up into bite-sized pieces—one section a week—is my gift to your future self. The self that wishes you’d finished this thing already.
What is dispatched RIGHT AWAY:
ADVENTURE CARDS! These are physical cards you get in the mail. They make it easy to write, without having to write the same way twice.
A REAL WEBSITE MOUNTAIN TRAIL MAP!
The first section of QUESTIONS and WORKSHEETS!
This is you in the future. You are enjoying the following benefits of your own Trail Map:
- Bring out your inner persuader. These questions are specially formulated to bring out your inner persuader.
- Apply ass to driver’s seat while talking on the phone to grandma. Forget the writing adage “apply ass to chair.” Choose 4 ADVENTURE CARDS for a new way to write every day.
- See the writing on the wall. Hang the TRAIL MAP up on your wall to chart your progress. Think of it as your website’s cartographic table of contents.
Why listen to me?
This is not an exercise in listening to me. Listen to yourself. It’s your adventure. The questions are guiding the way.
That said, I know a thing or two about persuasive websites that sell without turning people off, having written dozens of them for consultants, entrepreneurs, and corporations.
Along the way, I’ve developed checklists, templates, and makeover examples that make the process easier.
And I’m terrible at keeping secrets.
A few assumptions about you:
- You’re creating a service business website and are willing to charge people money (as opposed to an ad-supported lifestyle blog).
- You realize you could just get a bunch of templates and start writing, but this goes deeper than a template. You need to think through the big stuff. You’re willing to take time—but not too much time—to do this right.
- You’re willing to spend 26 minutes a day answering a few questions that don’t always appear to have a business purpose
- You’re willing to get support and help when you need it
- You’re willing to keep moving imperfectly and tweak as you go
If you’re looking for inspirational flashes of poetic brilliance, you won’t find them here.
The idea is to get you moving. Not reading. Once you’re in, we’re putting you right to work!
I like you. I want you to get started!
But my enthusiasm carried me away. This page is ready, but the Trail Map is not. I’m sorry to keep you waiting. May I offer you an enticing discount when the Website Adventure Trail Map becomes available? Sign up to be a Secret Discount Scout.
P.S. This is going to give you so much clarity on your message, your copy, and your business itself. I don’t know whether this means you won’t ever need a copywriter, or editor, but it does ensure that by the time you do hire someone, you know your business deeply. And all of the reasons why you know what you know about what you want. This is huge.