(I write. You write. A crowd forms. People say nice things.)
Do you like dancing?
I do. If my business depended on dancing, I would dance every day. I would become the best dancer in the world.
And I would hire the best dancers I could find to work with me.
When you want to acquire clients and customers from all the right places, you don’t need to be a great dancer.
You do need the right choreographer.
Professional choreographers make us look better than we are—so we can become better than we are. They know when to let us shine, and when to add their own flourishes. They know when we’re rambling, and when we’re about to spin out.
Think of me as a professional choreographer for every step of your sales process. And yes, that includes copy.
I know why people don’t buy.
I can see what you need to show and tell them to fix it.
I can work with you to make it happen.
The Dance-Off is a customized collaboration between you and me. We dance for persuasion. We dance for sales. Together.
And, in the process, we resolve profitable questions specific to your business:
- How can you break and enter higher-level companies in a charming way? Do they find you, or do you find them?
- What’s your ideal balance of inbound content, word of mouth, and direct contact?
- Why aren’t people buying—and how can you move them closer?
- How do you get your network to talk about you more, and in the right ways?
- Where does PR fit into all this?
- How do you do the direct contact thing without dying of mortification?
- Where are all the people hiding? What are they looking for, really? What if they’re never looking for you? What if your clients don’t read blogs or go to networking meetings?
- Word of mouth can be so slooooowwww. How to speed it up?
3 reasons to collaborate with me on your sales and marketing process:
1. Impress your friends at parties.
We spend less time on copy, and more time positioning and developing the right sales tactics, systems, and conversations to break through, in full possession of your charm and soul. People will wonder how you grew your business so fast. I won’t tell them if you don’t. After we’ve worked together a while, you won’t need to keep hiring consultants to do everything for you. (A client recently said she felt like a piece of me had been implanted in her brain.)
2. Sell without looking like you’re trying so hard.
Tone is about perception, noticing subtle nuances. When you have it, every marketing message looks effortless. It lights me up when we talk through this and we figure out exactly how to improve your sales. And it’s actually doable. The outcome is you’re making more profits. And you didn’t have to overwhelm yourself with a bowl of flying spaghetti. Just the best most important stuff that we implemented together.
3. Collect 2am ideas at no charge.
I switch between about 15 active notebooks of assorted sizes and colors. Also, Post-It notes. I’m probably producing a business idea for a client right now.
Here’s what you get when we work together:
- Copy critiques, makeovers, and emails, conversations, pitches, and web copy written from scratch
- Specific sales and marketing advice by email. Whatever it takes to grow your business with profitable ease
- Access to all my easy marketing checklists, templates, and how-to recipes
- Priority access. I’m often booked up several weeks in advance, but you’ll never need to wait in line
- An MP3 recording of our call. So you can experience epiphanies for the first time all over again
- Monthly office hours to brainstorm solutions and to answer your questions by phone
May I have this dance?
My dance card is full.
But we can still sway beneath the trees of your inbox. Become a Secret Scout and you’ll get fortnightly transmissions and invitations to monthly (email) soirees.
Click here to learn more and sign up.
A word about confidentiality: This is super-important. I will never share details about you with anyone without your permission. Your email will not be added to any lists—including my own—without your permission. I will never reveal anything you’ve told me unless you’ve already spoken about it publicly, even if I consider it a minor detail, like that you eat oatmeal for breakfast. I will not tweet about our sessions. I may tweet about you. But not within the context of us working together. And never with any expectation of reciprocation.
Testimonials
“Kelly came to us very highly recommended from referrals we trusted. She knew our space (independent professionals) and its players as well as anyone we had ever come across. She had a unique ability to turn our marketing lingo into very readable, concise web content. And most importantly, we liked her personally. Looking at traffic views of the pages Kelly crafted, we saw a 45% improvement in the number of visitors who eventually signed up for our service (Mavenlink’s key conversion event). Something we didn’t expect going in, but that turned out to be extremely valuable, was getting insights and tips that enabled the Mavenlink team to write better content. The classic “teach a team to fish” was extremely important for our company. So was the persuasive messaging Kelly created, which still gets regularly referred to 8 months later.”
Sean Crafts, Mavenlink Co-Founder, VP Marketing & Community
“I have been in the best mood since our conversation. It is so nice to feel excited about my messaging for my business. I can’t believe the stuff that came out when we talked. I can never come up with that on my own. You are really good at getting to the heart of how I support my clients, and I so appreciate you making it easier for them to know what they’ll get when they work with me. You made this a joyful experience instead of a ‘push people to buy’ process. I now have a new tagline—’Get stuck in the ON position!’ And I loooooooooove ‘I see brilliant people.’ I hereby anoint thee the copy fairy monster of my business. Kind of like the cookie monster, but smarter and with words. Mwah!”
Ashley Sinclair, Self Activator
“Kelly Parkinson is one of the most brilliant people I’ve ever worked with.
“People call her because the quality of the writing on her website really compels them to go, ‘I want something like that.’ She’s always coming up with new ideas and marketing tactics for tweaking and improving high-end, outcome-based programs. I expect even more amazing things from her in the future.”
Robert Middleton, Action Plan Marketing
“Before I met Kelly I thought copywriting was all loud-mouthed hype and manipulation. It’s not.
“With the right person it’s a way to help your right clients say “oh, that’s me!” and flock to you. Kelly really knows marketing, she knows copy, she knows branding and can infuse all that stuff with complete integrity. I turn to Kelly for advice and input whenever I have to promote a product or program. Plus she’s helped me formulate all sorts of smart, enthusiastic, believable things to say when people want to know what the heck I do. Collaborating with her is always a terrific experience.”
Havi Brooks, The Fluent Self
“I hired Kelly because although people were entertained by the copy I was writing, they weren’t buying what I was selling.
“I wanted copy that sounded like me. I also knew I didn’t want to work with someone stuffy and overly corporate. Kelly made the process fun. She was professional without being stuffy or textbook. She showed me all the things I wasn’t saying about my products that I really needed to be saying so my copy would convert. Kelly’s copy changed the way people interact with my site, and my site copy is converting better than it has in the last two years! Hire Kelly if you really want it done right.”
David Billings, Sparky Firepants
“I was starting a new division of my business, and it seemed hard to explain what I was trying to do.
“I’ve had web copy in the past that was dry, boring, business-y. Kelly’s isn’t like that. She writes copy that is clever and casual and that grabs you in a non-slimy way. There’s something sort of magical about the way Kelly listened, took all of the pieces I gave her, and synthesized them into something that seems casual, easy, and conversational. Working with Kelly, I got really well-written copy, but it was so much more than that. She had an entire marketing plan for me, and she helped me create the framework for the launch of my business.”
Eileen Corrigan
“You out-did my expectations. It’s amazing.
“You seem to have some magical way of pulling out the gems in the rough. I love the way you are keeping it un-wordy and impactful. I am so happy.”
Lauren Oktay, Basic Goodness
“My challenge was figuring out how to approach people who don’t necessarily have a positive relationship with computers.
“I needed to do it in a way that didn’t scare them off. Kelly seemed like she had a really good attitude and I just had a good feeling about her. My clients are more concerned with results than with the method. Kelly helped me come up with something that speaks to what they want, regardless of how it happens and without getting into computer details. I expected more of an exchange where I said, “OK, here’s what I do,” and then I would get copy back. Instead, Kelly helped me understand more about the work that I do, and in the process I also became a better editor and copywriter. I was surprised that it was such an engaging process. I went from being unsure of how to present myself to feeling much more confident about what I’m doing and how I’m talking to people.”
Ezra Brooks, Ezra Helps
“Kelly is one of the most talented writers I’ve ever worked with. She’s phenomenal.
“She offers a perspective that’s more than words on a page–she thinks about the big picture. She’s also very easy to work with, always meets her commitments, and brings new and challenging ideas to every project.
“Recently, I asked Kelly to help articulate my firm’s brand and everything we offer in a way that was authentic, that sounded like me. Kelly wrote the whole site as well as much of the positioning content for it.
“She nailed it. It’s exactly what we need to say and how we need to say it. I don’t think anyone could have done a better job. The feedback we’ve gotten from customers and clients has been clear: Her writing really hit the mark and captured our brand.”
Jennifer Benz, Chief Strategist and Founder, Benz Communications
“The solar industry has a hard time communicating benefits.
“We can talk about features and technical data like the manufacturing process and the glass. But we’re so busy talking techno-jargon that the average person doesn’t see the benefits. What people really care about is how much money they’ll save and how it works. We need good people to help us communicate.
“My company had a pool of copywriters at our disposal, but a co-worker told me Kelly was the best. Not only does Kelly really understand the technical aspects of solar, translating them into terms the average person can understand, but she’s also much more than a copywriter. She’s a marketing person who just happens to be a copywriter. She sees the whole picture.
“Kelly’s method was to immerse herself in our industry and in the marketing materials. She came up with some ideas for new marketing programs for our company. And she became a true partner in developing the marketing materials themselves—rather than just doing her one part of it. Her ideas were genuinely helpful, and she was easy to work with.”
Marketing Manager, Solar Industry
“Kelly came to us very highly recommended from referrals we trusted. She knew our space (independent professionals) and its players as well as anyone we had ever come across. She had a unique ability to turn our marketing lingo into very readable, concise web content. And most importantly, we liked her personally. Looking at traffic views of the pages Kelly crafted, we saw a 45% improvement in the number of visitors who eventually signed up for our service (Mavenlink’s key conversion event). Something we didn’t expect going in, but that turned out to be extremely valuable, was getting insights and tips that enabled the Mavenlink team to write better content. The classic “teach a team to fish” was extremely important for our company. So was the persuasive messaging Kelly created, which still gets regularly referred to 8 months later.”
Sean Crafts, Mavenlink Co-Founder, VP Marketing & Community
“I have been in the best mood since our conversation. It is so nice to feel excited about my messaging for my business. I can’t believe the stuff that came out when we talked. I can never come up with that on my own. You are really good at getting to the heart of how I support my clients, and I so appreciate you making it easier for them to know what they’ll get when they work with me. You made this a joyful experience instead of a ‘push people to buy’ process. I now have a new tagline—’Get stuck in the ON position!’ And I loooooooooove ‘I see brilliant people.’ I hereby anoint thee the copy fairy monster of my business. Kind of like the cookie monster, but smarter and with words. Mwah!”
Ashley Sinclair, Self Activator
“Kelly Parkinson is one of the most brilliant people I’ve ever worked with.
“People call her because the quality of the writing on her website really compels them to go, ‘I want something like that.’ She’s always coming up with new ideas and marketing tactics for tweaking and improving high-end, outcome-based programs. I expect even more amazing things from her in the future.”
Robert Middleton, Action Plan Marketing
“Before I met Kelly I thought copywriting was all loud-mouthed hype and manipulation. It’s not.
“With the right person it’s a way to help your right clients say “oh, that’s me!” and flock to you. Kelly really knows marketing, she knows copy, she knows branding and can infuse all that stuff with complete integrity. I turn to Kelly for advice and input whenever I have to promote a product or program. Plus she’s helped me formulate all sorts of smart, enthusiastic, believable things to say when people want to know what the heck I do. Collaborating with her is always a terrific experience.”
Havi Brooks, The Fluent Self
“I hired Kelly because although people were entertained by the copy I was writing, they weren’t buying what I was selling.
“I wanted copy that sounded like me. I also knew I didn’t want to work with someone stuffy and overly corporate. Kelly made the process fun. She was professional without being stuffy or textbook. She showed me all the things I wasn’t saying about my products that I really needed to be saying so my copy would convert. Kelly’s copy changed the way people interact with my site, and my site copy is converting better than it has in the last two years! Hire Kelly if you really want it done right.”
David Billings, Sparky Firepants
“I was starting a new division of my business, and it seemed hard to explain what I was trying to do.
“I’ve had web copy in the past that was dry, boring, business-y. Kelly’s isn’t like that. She writes copy that is clever and casual and that grabs you in a non-slimy way. There’s something sort of magical about the way Kelly listened, took all of the pieces I gave her, and synthesized them into something that seems casual, easy, and conversational. Working with Kelly, I got really well-written copy, but it was so much more than that. She had an entire marketing plan for me, and she helped me create the framework for the launch of my business.”
Eileen Corrigan
“You out-did my expectations. It’s amazing.
“You seem to have some magical way of pulling out the gems in the rough. I love the way you are keeping it un-wordy and impactful. I am so happy.”
Lauren Oktay, Basic Goodness
“My challenge was figuring out how to approach people who don’t necessarily have a positive relationship with computers.
“I needed to do it in a way that didn’t scare them off. Kelly seemed like she had a really good attitude and I just had a good feeling about her. My clients are more concerned with results than with the method. Kelly helped me come up with something that speaks to what they want, regardless of how it happens and without getting into computer details. I expected more of an exchange where I said, “OK, here’s what I do,” and then I would get copy back. Instead, Kelly helped me understand more about the work that I do, and in the process I also became a better editor and copywriter. I was surprised that it was such an engaging process. I went from being unsure of how to present myself to feeling much more confident about what I’m doing and how I’m talking to people.”
Ezra Brooks, Ezra Helps
“Kelly is one of the most talented writers I’ve ever worked with. She’s phenomenal.
“She offers a perspective that’s more than words on a page–she thinks about the big picture. She’s also very easy to work with, always meets her commitments, and brings new and challenging ideas to every project.
“Recently, I asked Kelly to help articulate my firm’s brand and everything we offer in a way that was authentic, that sounded like me. Kelly wrote the whole site as well as much of the positioning content for it.
“She nailed it. It’s exactly what we need to say and how we need to say it. I don’t think anyone could have done a better job. The feedback we’ve gotten from customers and clients has been clear: Her writing really hit the mark and captured our brand.”
Jennifer Benz, Chief Strategist and Founder, Benz Communications
“The solar industry has a hard time communicating benefits.
“We can talk about features and technical data like the manufacturing process and the glass. But we’re so busy talking techno-jargon that the average person doesn’t see the benefits. What people really care about is how much money they’ll save and how it works. We need good people to help us communicate.
“My company had a pool of copywriters at our disposal, but a co-worker told me Kelly was the best. Not only does Kelly really understand the technical aspects of solar, translating them into terms the average person can understand, but she’s also much more than a copywriter. She’s a marketing person who just happens to be a copywriter. She sees the whole picture.
“Kelly’s method was to immerse herself in our industry and in the marketing materials. She came up with some ideas for new marketing programs for our company. And she became a true partner in developing the marketing materials themselves—rather than just doing her one part of it. Her ideas were genuinely helpful, and she was easy to work with.”
Marketing Manager, Solar Industry