The Critique

(for websites)

What do you give the website
that almost has everything?

Long ago in a far away land, sales flowed.

There was singing. There was dancing. There was Google Analytics. You know.

And then one day, the sales went home.

Now you see them with other people. Singing, dancing.

Meanwhile, your website sits at home beneath a dolphin-shaped piñata.

So much potential. And it’s practically a secret.

Did their invitations get lost in the mail?

How do you save a website that never lived up to its name?

Rewrite everything from scratch?
Tweak a headline and revise the call to action?

I propose a third option. Restore dignity and confidence to your website with a critique.

  • Maybe you do need to rewrite it from scratch. If that’s the case, I’ll tell you so. And I’ll give you my best ideas on how to reposition your offer.
  • Maybe your website is almost there, and you just need a new offer, a new headline, or a new insight. I’m ready to answer the call.
  • Maybe your website is wonderful, and you just need to find the right baseball stadium for your hot dogs. If marketing and self-promotion are your only missing links, I’ll send you a list of customized baseball stadiums for your business. Places you need to go, people you need to know.

If I look familiar, it’s because I’ve been working on your website already. For years.

Your website is just another sequence of messages. The way to fix it is with a sequence your audience will recognize as their own—whether they’re B2B consultants, artists, software developers, spiritual types, health coaches, physicians, entrepreneurs, corporate executives, or administrators.

Give your website another chance.

  1. I visit your website at home. Most websites appreciate this, since it’s been a while.
  2. I’ll kindly, gently, and truthfully uncover what’s not working—and how you can fix it—in a 90-minute recorded session by telephone or Skype.
  3. You’ll come away with 22 specific, action-packed written recommendations.
    • “Hire me to rewrite it” will not be one of them. Neither will, “Invest in a complete redesign.” If you need these things, they’ll be your 23rd and 24th recommendations, respectively.
  4. We can keep working together to write your website or to develop your business messaging. Or, you can take my critique and run with it. Strength and honor!

Let’s have a look, shall we?

My fee for a website critique is $600, and the next available date for a critique is January 16th.

To take the first step, please fill out this form. You’ll receive an immediate response with all the details to get you paid up and scheduled into my calendar. Just like that.


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P.S. Not ready for a critique just yet? Treat yourself to a free, 30-day Field Guide to Preventing Bear Attacks, Forest Fires, and Other Calamities instead. Click here to learn more and sign up.

A word about confidentiality: This is super-important. I will never share details about you with anyone without your permission. Your email will not be added to any lists—including my own—without your permission. I will never reveal anything you’ve told me unless you’ve already spoken about it publicly, even if I consider it a minor detail, like that you eat oatmeal for breakfast. I will not tweet about our sessions. I may tweet about you. But not within the context of us working together. And never with any expectation of reciprocation.