“Kelly came to us very highly recommended from referrals we trusted. She knew our space (independent professionals) and its players better than anyone we had ever come across. She had a unique ability to turn our marketing lingo into very readable, concise web content. And most importantly, we liked her personally. Looking at traffic views of the pages Kelly crafted, we saw a 45% improvement in the number of visitors who eventually signed up for our service (Mavenlink’s key conversion event). Something we didn’t expect going in, but that turned out to be extremely valuable, was getting insights and tips that enabled the Mavenlink team to write better content. The classic “teach a team to fish” was extremely important for our company. So was the persuasive messaging Kelly created, which still gets regularly referred to 8 months later.”
Sean Crafts, Mavenlink Co-Founder, VP Marketing & Community
“I have had three high-end rental confirmations in the last week because of your awesome writing–and this was for an ad with only one photo! I love that you get me. I have already surpassed my immediate goals. My business is up and running, my site is live, and I have had four summer bookings since launching at the end of June.”
Marlies Venier, Love This Place
“Kelly is one of the most talented writers I’ve ever worked with. She’s phenomenal. She offers a perspective that’s more than words on a page–she thinks about the big picture. She’s also very easy to work with, always meets her commitments, and brings new and challenging ideas to every project. Recently, I asked Kelly to help articulate my firm’s brand and everything we offer in a way that was authentic, that sounded like me. Kelly wrote the whole site as well as much of the positioning content for it. She nailed it. It’s exactly what we need to say and how we need to say it. I don’t think anyone could have done a better job. The feedback we’ve gotten from customers and clients has been clear: Her writing really hit the mark and captured our brand.”
Jennifer Benz, Chief Strategist and Founder, Benz Communications
“Your copy performed well. I believe we got 300 sign ups for webinars.”
VP of Marketing for major B2B software-as-a-service
“If you could only work with a few select people in the world, Kelly Parkinson should be one of them. As a copywriter, she has a way of connecting with people that few possess. On the surface, she looks utterly harmless, but once you talk with her on the phone for 5 minutes, you realize that you are in the presence of greatness. Working with Kelly is like being led through rarely-trodden mountain pathways with a guide that knows everything yet doesn’t rub her knowledge in your face. You know you’re going to come through with way more than just your survival.”
Sarah J. Bray, A Small Nation (NOTE: I’ve never written anything for Sarah—that brilliant copy you see on her site is all hers. But we’ve worked together on many client projects, and I suspect we were separated at birth.)
“Kelly is one of those copywriters who combines real creativity with business acumen to deliver copy that’s different, engaging — and that gets results. (Her Twitter profile reads, “I help companies fight robot invasions” — ha!) Be sure to read her fun and witty blog.”
25 Very Smart Business Women to Follow on Twitter — by Dianna Huff, B2B MarCom Writer Blog, 31 July 2009.
“As with most of the best, you can tell how good Kelly Parkinson is by her very website (copywriter websites are dead giveaways): clean, engaging, easy to follow, compelling… The woman has great style, and if the rapid growth of her business is any indication, she knows her way around a piece of client copy.”
The Communicatrix Recommends These Copywriters — by Colleen Wainwright, the Communicatrix, 12 March 2009.
“Before I met Kelly I thought copywriting was all loud-mouthed hype and manipulation. It’s not. With the right person it’s a way to help your right clients say “oh, that’s me!” and flock to you. Kelly really knows marketing, she knows copy, she knows branding and can infuse all that stuff with complete integrity. I turn to Kelly for advice and input whenever I have to promote a product or program. Plus she’s helped me formulate all sorts of smart, enthusiastic, believable things to say when people want to know what the heck I do. Collaborating with her is always a terrific experience.”
Havi Brooks, Habits Expert, Teacher, Coach, The Fluent Self
“Kelly’s juicy, high-calorie copywriting is some of the best in the industry. Her Wilderness Concierges? I’ve been on the receiving end and I will testify to it: world changing.”
Gwen Bell
“I have been in the best mood since our conversation. It is so nice to feel excited about my messaging for my business. I can’t believe the stuff that came out when we talked. I can never come up with that on my own. You are really good at getting to the heart of how I support my clients, and I so appreciate you making it easier for them to know what they’ll get when they work with me. You made this a joyful experience instead of a ‘push people to buy’ process. I hereby anoint thee the copy fairy monster of my business. Kind of like the cookie monster, but smarter and with words. Mwah!”
Ashley Sinclair, Self Activator
“How do you want me to refer to you when I rave about you to other people?
I abandoned ‘copywriter’ a long time ago. Business coach? Miracle worker?”
“Work is blazing here–got some solid new clients via the new process. Amazing. Yay. My investment has totally paid off, so that feels good.”
Lisa Claudia Briggs
“Kelly helped me write a persuasive sales page that didn’t sound cheesy. I started to get clients right away—as soon as my sales page went up. In fact, I got two clients even before my sales page went up because Kelly helped me structure my business and figure out how much I should charge. She also helped me create systems for interfacing with potential clients, which is not something I’m naturally good at doing.
“Throughout this process, I always got the sense Kelly was really listening to me. She didn’t come in assuming she already knew everything. The results were great. My sales page sounded like me, and it communicated all the best parts of what I was offering.”
Alan Rorie, Almost Scientific
“Kelly Parkinson is one of the most brilliant people I’ve ever worked with. People call her because the quality of the writing on her website really compels them to go, ‘I want something like that.’ She’s always coming up with new ideas and marketing tactics for tweaking and improving high-end, outcome-based programs. I expect even more amazing things from her in the future.”
Robert Middleton, Action Plan Marketing
“I hired Kelly because although people were entertained by the copy I was writing, they weren’t buying what I was selling. I wanted copy that sounded like me. I also knew I didn’t want to work with someone stuffy and overly corporate. Kelly made the process fun. She was professional without being stuffy or textbook. She showed me all the things I wasn’t saying about my products that I really needed to be saying so my copy would convert. Kelly’s copy changed the way people interact with my site, and my site copy is converting better than it has in the last two years! Hire Kelly if you really want it done right.”
David Billings, Sparky Firepants
“I was starting a new division of my business, and it seemed hard to explain what I was trying to do. I’ve had web copy in the past that was dry, boring, business-y. Kelly’s isn’t like that. She writes copy that is clever and casual and that grabs you in a non-slimy way. There’s something sort of magical about the way Kelly listened, took all of the pieces I gave her, and synthesized them into something that seems casual, easy, and conversational. Working with Kelly, I got really well-written copy, but it was so much more than that. She had an entire marketing plan for me, and she helped me create the framework for the launch of my business.”
Eileen Corrigan
“You out-did my expectations. It’s amazing. You seem to have some magical way of pulling out the gems in the rough. I love the way you are keeping it un-wordy and impactful. I am so happy.”
Lauren Oktay, Basic Goodness
“My challenge was figuring out how to approach people who don’t necessarily have a positive relationship with computers. I needed to do it in a way that didn’t scare them off. Kelly seemed like she had a really good attitude and I just had a good feeling about her. My clients are more concerned with results than with the method. Kelly helped me come up with something that speaks to what they want, regardless of how it happens and without getting into computer details. I expected more of an exchange where I said, “OK, here’s what I do,” and then I would get copy back. Instead, Kelly helped me understand more about the work that I do, and in the process I also became a better editor and copywriter. I was surprised that it was such an engaging process. I went from being unsure of how to present myself to feeling much more confident about what I’m doing and how I’m talking to people.”
Ezra Brooks, Ezra Helps
“Kelly Parkinson is the best. She coached me in developing my business, wrote copy for my website, helped me with an elevator pitch, gathered client testimonials. I’d hire Kelly all day long.”
“The solar industry has a hard time communicating benefits. We can talk about features and technical data like the manufacturing process and the glass. But we’re so busy talking techno-jargon that the average person doesn’t see the benefits. What people really care about is how much money they’ll save and how it works. We need good people to help us communicate.
“My company had a pool of copywriters at our disposal, but a co-worker told me Kelly was the best. Not only does Kelly really understand the technical aspects of solar, translating them into terms the average person can understand, but she’s also much more than a copywriter. She’s a marketing person who just happens to be a copywriter. She sees the whole picture.
“Kelly’s method was to immerse herself in our industry and in the marketing materials. She came up with some ideas for new marketing programs for our company. And she became a true partner in developing the marketing materials themselves—rather than just doing her one part of it. Her ideas were genuinely helpful, and she was easy to work with.”
Marketing Manager, Solar Industry
“We’ve been trying to change the way we speak to customers, from the very tech, industry-speak to more colloquial, approachable language. It’s been a big shift for us. We decided to work with Kelly because she was already doing that, and we really liked her style. She has an informal yet professional voice, and she created copy that was consistent with our values. Even though our brand guidelines were a work in progress, she paved the way by providing consistency and the voice we were looking for. Her first drafts were on the mark, and she was very easy to work with. Not bureaucratic, not a lot of paperwork. I was also happy with how well she conducted customer interviews. We could trust her completely-it didn’t require a lot of effort on our part. She definitely saved us time and money–and that’s measurable. We were able to kick out ten case studies in the first quarter, which was fantastic. Not only did she save us money, but she also produced better quality than we had before. We love Kelly. She’s really helped us to see how we can communicate more effectively.”
Evelyne Mayritsch, Marketing Manager, SunPower Corporation
“Kelly was the answer to my prayers. I was surprised at how quickly she could assimilate information. I have thrown her into a number of client engagements where she’s had to understand very technical projects, and she’s done it in a heartbeat. Also, she is able to weave together a story and then apply that story consistently across all the different deliverables: a web site, data sheet, corporate presentation, an online demo. Once the stuff is in her head, she runs with it, and quickly. My clients are really happy, they love her. Kelly is wonderfully flexible. Love her, love her.”
Laura Lowell, Marketing Consultant, Impact Marketing Group
“We were writing a white paper on green marketing. We don’t have a writer on staff, so my assistant and I did a lot of research and started a draft. We found that it wasn’t what we wanted. The research was done and we knew what we wanted to communicate, but it wasn’t finished. The structure wasn’t clear. The copy wasn’t ’snappy.’ It rambled. One of our clients recommended Kelly. She took what we had, created an outline, and really whipped our white paper into shape. She managed to completely rework what we had, keeping our content while giving it the right tone. It was still our paper, but it was now well-written. Letting her take care of this was money well-spent. We would have spent a great deal of time trying to get there, and we still couldn’t have gotten it right without her help. Kelly was easy to work with. Fantastic. She was easy to get a hold of, and it was a very pleasant process. She was very clear, gave an outline of what she would do, and delivered on time. Communication was easy. She listened to what I had to say and was able to translate my message, so I always felt comfortable. She was very open to feedback and made the entire process simple and easy. Kelly is fun to work with, personable, and her great input and advice helped guide us in writing our first white paper.”
Isabelle Englund-Geiger, Creative Director, Fox Parlor
“What I enjoy most about working with Kelly is her humor! She can find a way to take the driest information and make you want to read it. The human-ness she brings to a project is always appropriate for the subject and audience. Kelly understands “green,” knows how to write about it without being clichéd, and is a true believer herself. She writes what she loves and this makes all the difference. I am impressed with her business acumen and respect the way she treats all schedules and budgets: with professionalism and flexibility. I look forward to our next project together!”
Libby Klitsch, Former Creative Director, 3Degrees
“Awesome. Bang up job! You are gifted at this type of work and seem to have a real knack for tying together our mission and our members’ day-to-day realities with warm yet realistic language. Thanks so much for your dedication and diligence.”
Jason Smith, President and Founder, LiveNeutral>