Every business needs a Wilderness Concierge.

Why? Because growing a business can feel a bit like walking through the woods in the dark. Even when you’re amazing at what you do, there’s a chance you could poke your eye out.

This is a metaphor. But it could still happen.

Common sharp branches for businesses include:

• Trying to sell the wrong stuff. Business model isn’t profitable, offerings match those of competitors, or people just don’t want.
• Writing about the wrong stuff. Saying things everyone else is saying. Or, what’s said isn’t what people want to hear. Attracting price-shoppers looking for interchangeable commodities.
• Spending 10 months revamping the website because of unfocused strategy. Missing the first opportunity to make more profits with less effort. Then wondering why competitors get to have all the fun.

Whether you’re a consultant, a professional services firm, a startup, or an entrepreneur, questions tend to come up. Like these:

• How do I know what to change when my website is lovely, but isn’t converting?
• Is there a better way to package my services so my favorite clients get more value—without me spending more time?
• How do I communicate what makes me special—without sounding like everyone else?
• Which tactics are right for my business, right now? And how often? And in what order?

You don’t have to set off into the marketing wilderness with that eerie feeling of uncertainty.

Instead, you can consult with your very own Wilderness Concierge.

The Wilderness Concierge session is available in three packages—from strategy to copy. Every package includes a two-hour idea-generating, message-honing phone call with me, Kelly Parkinson.

Choose your Wilderness Concierge package:

1. POSITIONING + PACKAGING + MESSAGING

As a collaborative marketing guide, my goal is to help you increase leads and sales with the least investment at a time possible, and to recommend the options I think would best support that goal. During your session, I’ll use my trailblazing skills to intuit where you need to focus next. This package is for you if you plan on writing your copy yourself and want some big-picture clarity on how to position and package your services. This package includes:

• Developing high-value offers, programs, and service packages that reflect the qualities you want your business to have, so you can attract more business—with less effort.
• Identifying the missing links in your in your lead-generation efforts, and put together the kind of strategy that doesn’t zip you into a marketing straitjacket.
• An MP3 recording of our call. So you can experience epiphanies for the first time all over again.

Fee: $450

2. WEBSITE COPY MAKEOVER

Give your existing website or sales page a makeover so it generates more leads. This package is for you if you want to collaborate with me to write your copy, learning as you go. You’ll get the following:

• Copious notes to help you position yourself as “the only one” based on the elements of persuasion. These elements are essential to every marketing project—including them will dramatically increase your response rate.
• A makeover of four regular website pages (or one long sales page).
• An MP3 recording of our call. So you can experience epiphanies for the first time all over again.
• Up to 10 high-value recommended next steps you can take right away and over the next few months to grow your business.

Fee: $1,600

3. WEBSITE COPY FROM SCRATCH

This package is for you if you just want a professional to do it all for you. Includes:

• Four lead-generating website pages (or one long sales page) from scratch, such as About, Services, Approach, and Home.
• An MP3 recording of our call. So you can experience epiphanies for the first time all over again.
• Up to 10 high-value recommended next steps you can take right away and over the next few months to grow your business.

Fee: $2,700

Not sure which option you need? Fill out the form below, tell me a bit about your situation, and I’ll give you my recommendation.

Here’s how it works:

• You fill out my discovery questionnaire. (I’ll email it to you when you sign up.)
• We schedule a 2-hour working session.
• About 2 days after our call, I send you recommendations and the mp3 of our call.
• One of us gets to work. (Depending on which option you selected.)
• You can take the recommendations and run. Or, we can keep working together on your business. Either way, I can’t wait to see what happens next.

If you think this might be for you (or if you have a few burning questions before you say “YES!”), here’s what to do:

Fill out the form below. Once we agree we’d both like to do this, I’ll email you payment information, my discovery questionnaire, and a link you can use to automatically schedule our session.

cforms contact form by delicious:days

A word about confidentiality: This is super-important. I will never share your information with anyone without your permission. Your email will not be added to any lists—including my own—without your permission. I will never reveal anything you’ve told me unless you’ve already spoken about it publicly, even if I consider it a minor detail, like that you eat oatmeal for breakfast. I will not tweet about our sessions. I may tweet about you. But not within the context of us working together. And never with any expectation of reciprocation. Whether or not you want to talk about me is up to you. As for me, I keep my mouth zipped. Zip! Unless you tell me otherwise.

Testimonials

“Was lost but now I’m found! This was a fantastic session. I had my doubts when you said you took ‘copious’ notes, but you proved yourself worthy, and I never took even a single note myself, which was a huge plus. We covered so much, and I got so much relief from having enough time to really hash out all of the angles and problems. I love where we arrived and felt real lightness this morning when thinking about getting rid of all the crap and long-winded copy and anything hyped up. One of the huge take aways was when you told me to write more experientially, and to not write things like, ‘Fed up w/misery?’ as an example of what I wouldn’t say in a conversation. (As far as you know!) Thanks again for a really rich and delicious session!”
Lisa Claudia Briggs, Intuitive Body

“@copylicious thank you endlessly for the call today. brilliance. and i’m so excited about change… when does THAT happen?”
Michelle Marlahan, It’s All Yoga

“I had a Wilderness Concierge session this week, and oh. my. gosh. Kelly is brilliant and supportive and encouraging and makes you feel like everything you say and think is not only sane (whew!) but also meaningful, valuable and useful. I’m so stickin’ excited I want to run around yelling LOOK AT ALL MY AWESOME NEW STUFF!”
Allie Towers Rice, Allie Creative

“Kelly Parkinson is one of the most brilliant people I’ve ever worked with.

“People call her because the quality of the writing on her website really compels them to go, ‘I want something like that.’ She’s always coming up with new ideas and marketing tactics for tweaking and improving high-end, outcome-based programs. I expect even more amazing things from her in the future.”
Robert Middleton, Action Plan Marketing

“Before I met Kelly I thought copywriting was all loud-mouthed hype and manipulation. It’s not.

“With the right person it’s a way to help your right clients say “oh, that’s me!” and flock to you. Kelly really knows marketing, she knows copy, she knows branding and can infuse all that stuff with complete integrity. I turn to Kelly for advice and input whenever I have to promote a product or program. Plus she’s helped me formulate all sorts of smart, enthusiastic, believable things to say when people want to know what the heck I do. Collaborating with her is always a terrific experience.”
Havi Brooks, The Fluent Self

“I hired Kelly because although people were entertained by the copy I was writing, they weren’t buying what I was selling.

“I wanted copy that sounded like me. I also knew I didn’t want to work with someone stuffy and overly corporate. Kelly made the process fun. She was professional without being stuffy or textbook. She showed me all the things I wasn’t saying about my products that I really needed to be saying so my copy would convert. Kelly’s copy changed the way people interact with my site, and my site copy is converting better than it has in the last two years! Hire Kelly if you really want it done right.”
David Billings, Sparky Firepants

“I was starting a new division of my business, and it seemed hard to explain what I was trying to do.

“I’ve had web copy in the past that was dry, boring, business-y. Kelly’s isn’t like that. She writes copy that is clever and casual and that grabs you in a non-slimy way. There’s something sort of magical about the way Kelly listened, took all of the pieces I gave her, and synthesized them into something that seems casual, easy, and conversational. Working with Kelly, I got really well-written copy, but it was so much more than that. She had an entire marketing plan for me, and she helped me create the framework for the launch of my business.”
Eileen Corrigan

“You out-did my expectations. It’s amazing.

“You seem to have some magical way of pulling out the gems in the rough. I love the way you are keeping it un-wordy and impactful. I am so happy.”
Lauren Oktay, Basic Goodness

“My challenge was figuring out how to approach people who don’t necessarily have a positive relationship with computers.

“I needed to do it in a way that didn’t scare them off. Kelly seemed like she had a really good attitude and I just had a good feeling about her. My clients are more concerned with results than with the method. Kelly helped me come up with something that speaks to what they want, regardless of how it happens and without getting into computer details. I expected more of an exchange where I said, “OK, here’s what I do,” and then I would get copy back. Instead, Kelly helped me understand more about the work that I do, and in the process I also became a better editor and copywriter. I was surprised that it was such an engaging process. I went from being unsure of how to present myself to feeling much more confident about what I’m doing and how I’m talking to people.”
Ezra Brooks, Ezra Helps

“Kelly is one of the most talented writers I’ve ever worked with. She’s phenomenal.

“She offers a perspective that’s more than words on a page–she thinks about the big picture. She’s also very easy to work with, always meets her commitments, and brings new and challenging ideas to every project.

“Recently, I asked Kelly to help articulate my firm’s brand and everything we offer in a way that was authentic, that sounded like me. Kelly wrote the whole site as well as much of the positioning content for it.

“She nailed it. It’s exactly what we need to say and how we need to say it. I don’t think anyone could have done a better job. The feedback we’ve gotten from customers and clients has been clear: Her writing really hit the mark and captured our brand.”
Jennifer Benz, Chief Strategist and Founder, Benz Communications

“The solar industry has a hard time communicating benefits.

“We can talk about features and technical data like the manufacturing process and the glass. But we’re so busy talking techno-jargon that the average person doesn’t see the benefits. What people really care about is how much money they’ll save and how it works. We need good people to help us communicate.

“My company had a pool of copywriters at our disposal, but a co-worker told me Kelly was the best. Not only does Kelly really understand the technical aspects of solar, translating them into terms the average person can understand, but she’s also much more than a copywriter. She’s a marketing person who just happens to be a copywriter. She sees the whole picture.

“Kelly’s method was to immerse herself in our industry and in the marketing materials. She came up with some ideas for new marketing programs for our company. And she became a true partner in developing the marketing materials themselves—rather than just doing her one part of it. Her ideas were genuinely helpful, and she was easy to work with.”
Marketing Manager, Solar Industry