(professional services firms and small companies)

Here are a few of the ways in which I work with teams and small companies:

• Developing messaging. (Positioning the business and crafting persuasive messages that stick.)
• Crafting web copy and recommending web strategy and navigation, in collaboration with designer.
• Brainstorming marketing tactics. Plugging your website into an overall strategy with realistic steps so the copy gets the best kinds of results.
• All of the above?

Let’s brainstorm some possibilities. Skip right ahead to the Web Copy Dance-Off.

“Kelly came to us very highly recommended from referrals we trusted. She knew our space (independent professionals) and its players as well as anyone we had ever come across. She had a unique ability to turn our marketing lingo into very readable, concise web content. And most importantly, we liked her personally. Looking at traffic views of the pages Kelly crafted, we saw a 45% improvement in the number of visitors who eventually signed up for our service (Mavenlink’s key conversion event). Something we didn’t expect going in, but that turned out to be extremely valuable, was getting insights and tips that enabled the Mavenlink team to write better content. The classic “teach a team to fish” was extremely important for our company. So was the persuasive messaging Kelly created, which still gets regularly referred to 8 months later.”

Sean Crafts, Mavenlink Co-Founder, VP Marketing & Community

“The solar industry has a hard time communicating benefits.

“We can talk about features and technical data like the manufacturing process and the glass. But we’re so busy talking techno-jargon that the average person doesn’t see the benefits. What people really care about is how much money they’ll save and how it works. We need good people to help us communicate.

“My company had a pool of copywriters at our disposal, but a co-worker told me Kelly was the best. Not only does Kelly really understand the technical aspects of solar, translating them into terms the average person can understand, but she’s also much more than a copywriter. She’s a marketing person who just happens to be a copywriter. She sees the whole picture.

“Kelly’s method was to immerse herself in our industry and in the marketing materials. She came up with some ideas for new marketing programs for our company. And she became a true partner in developing the marketing materials themselves—rather than just doing her one part of it. Her ideas were genuinely helpful, and she was easy to work with.”

Marketing Manager, Solar Industry