(professional services firms and small companies)

Here are a few of the ways in which I work with teams and small companies:

• Developing messaging. (Positioning the business and crafting persuasive messages that truly resonate with your people.)
• Crafting web copy and recommending web strategy and navigation, in collaboration with designer.
• Brainstorming marketing tactics. Plugging your website into an overall strategy with realistic steps so the copy gets the best kinds of results.
• Interviewing clients and customers for lead-generating, awkward-free testimonials.
• Developing topics for a white paper; then, writing the white paper or other lead-generating article.
• All of the above?

Let’s brainstorm some possibilities. My first step in working with a new client is a Wilderness Concierge session. Click here to get started.

See details on what to expect when we work together.

“The solar industry has a hard time communicating benefits.

“We can talk about features and technical data like the manufacturing process and the glass. But we’re so busy talking techno-jargon that the average person doesn’t see the benefits. What people really care about is how much money they’ll save and how it works. We need good people to help us communicate.

“My company had a pool of copywriters at our disposal, but a co-worker told me Kelly was the best. Not only does Kelly really understand the technical aspects of solar, translating them into terms the average person can understand, but she’s also much more than a copywriter. She’s a marketing person who just happens to be a copywriter. She sees the whole picture.

“Kelly’s method was to immerse herself in our industry and in the marketing materials. She came up with some ideas for new marketing programs for our company. And she became a true partner in developing the marketing materials themselves—rather than just doing her one part of it. Her ideas were genuinely helpful, and she was easy to work with.”

Marketing Manager, Solar Industry