Whether you’re a consultant, a creative entrepreneur, or a professional services firm, five things are true about your business:

1. You’re pretty amazing at what you do.

If you’re not already amazing, then you have a burning desire to be amazing. People can’t help but fall in love once they work with you. You just need more of them to see you the way they will when you work together. Say, with the right positioning, packaging, messaging, and copy.

2. You see possibilities in the craziest ideas.

You hear a ridiculous idea and say, “Hmm, that’s a ridiculous idea. Let’s talk about how that could work, or how a different version of this could work. How about this way? Or this way?” Flinging ideas back and forth until an epiphany happens is one of your favorite activities.

3. You have a growth-oriented mindset.

You understand that marketing isn’t just an event. It’s a slow process that rewards consistency. You believe in making decisions quickly and moving forward, then adjusting as you go.

4. You operate sustainably.

You want to grow, but not at the expense of value and likability. If you’re not already profitable, then you’re willing to work really hard to get there. Including investing in your own growth. You’ve never met a Michael Port you didn’t like.

5. You already get why networking, writing, and speaking are essential for growing a business.

Pick two. If you’re not already doing these things, you’re willing to start tomorrow. You look to how-to books for how-to information. You look to someone like me for big-picture ideas, messaging, and copy. You’re not expecting to find a magical way to avoid networking, writing, and speaking. Copy is just one slice of the marketing pie. And boy, do you have a craving for pie.

Packages for startups and beginning consultants

Packages for established consultants

Packages for teams and small companies

Here are a few past and present clients:

CONSULTANTS

• Amy Berlin, MD. Developed messaging and wrote website copy, wrote case study, created elevator striptease, advised on business strategy and marketing plan, crafted workshop and pitch emails.
• Benz Communications. Developed messaging; wrote website, bios, case studies, and white paper.
• Marissa Myers Consulting. Developed messaging and wrote website copy; interviewed client and wrote awkward-free testimonial-case study.
• The Zen Kitchen. Wrote website copy.
• Sparky Firepants. Gave website a conversion-boosting makeover.
• Studio 22. Developed messaging, wrote website, and gathered lead-generating testimonials.
• Do Good Web. Wrote key pages of website and edited ebook.
• Ezra Brooks. Wrote key pages of website and developed elevator striptease.
• Gwen Bell. Wilderness Concierge.
• Allie Creative. Wilderness Concierge.
• Fox Parlor. Wrote green white paper.
• Flexperience. Gave white paper a readability makeover.

SOFTWARE

LIFESTYLE and COACHES

CLEAN TECH

• SunPower Corporation. Wrote most of the case studies on their corporate website; lead-generation emails; and key pages of website.
• AeroVironment. Developed theme for and wrote 2009 Annual Report, About page, and the Careers section.
• 3Degrees, Inc. Wrote bangtails and sales letters.