Here is a complete list of my blog posts and articles on copywriting and marketing:
Writing your website?
16 questions to help you write a douche-free bio
What is Headline Jeopardy, please?
The patent-pending Aaaaaaagw b.s. detection device
What would Jillian Michaels do—About your sales page?
How to get an awkward-free testimonial (Take 1)
How to get an awkward-free testimonial (Take 2)
What if you don’t have any results yet?
The Underhanded Basketball Theorum of Marketing
Stop, drop & roll: A simple technique that could save your home page
Eat your objections. They’re good for you.
Are you talking with your mouth full?
Inside the writer’s studio: the making of a boring company blurb
3 things “The Pick-Up Artist” can teach you about copywriting
The accidental AdWords thousandaire
Packaging your services?
WWTKD (What would Thomas Keller do—About your services page?)
Are you leaving money on the turntable?
Looking for tips on dealing with clients?
How to get a truck driver to trust you
The story of my worst client ever
What to say to the committee–when there’s really a committee
How to ask for feedback when you’re a delicate flower
How to stop worrying and love client feedback
Would you still love me if I didn’t have a face?
Planning a workshop?
The 73%-Deductible Buffalo Vacation
Marketing yourself on LinkedIn?
How I used LinkedIn to get a 41% response rate & 6 new clients
Are you making these mistakes on your LinkedIn profile?
Marketing a clean tech or sustainable service?
Marketing when the message is global destruction
What we talk about when we talk about green
Making a marketing plan?
Why quarterly numbers are like peanut butter
A tale of two article submission sites
What having the flu taught me about marketing
Breaking up a fight between a dog and a robot
Does your brand’s carpet match the drapes?
How Chuck E. Cheese made me a better thought follower
How Fidel Castro can make you a better marketer
Letting go of Tim Ferriss’ Four-Hour Work Week
A secret stress-relief method that beats yoga & builds business
Elite copywriter interrogation techniques
Trying to close more sales?
How I got out of 2 tickets with the assumptive close
You get it. An interview with a political fundraiser
Need to be creative on call?
The 34 stages of editorial enlightenment
An itinerary for doing nothing
Creativity for cretins (and the rest of us)
Hungry for inspiration?
Show’s over, Jem. A resignation letter from Synergy.
Soft serve comes & goes but dentists are forever
Why you’re never going to jump the shark
Promoting your business or event with email marketing?
Are you subject-line material?
Writing a white paper?
Before you write that amazing title…
3 simple procedures that brought a white paper back from the dark side
Want a PowerPoint presentation that doesn’t put people to sleep?
Falling in love with PowerPoint all over again
Brainstorming a tagline?
Did Mr. Whipple take the tagline with him?
Taglines you’d like to take to dinner
Care to dance?
An introvert’s guide to spontaneous departures
Confessions of a copywriting victim
How I won a dance contest at the Marriott
In memory of your birthday, which I forgot
6 reasons to run away from a copywriter
Looking for more advice?
Here are my top-7 resources for independent consultants:
Marketing Sherpa’s free e-mail newsletter, which features daily case studies and success stories. http://marketingsherpa.com
Mark Silver publishes an amazingly helpful newsletter on how to stay “in your heart” and stay in business at the same time. You can subscribe here: http://heartofbusiness.com/thecore/.
Havi Brooks helps independent professionals (or people who want to be) who know they have something amazing to share with the world but don’t feel comfortable putting it out there yet. Meet her and her duck-assistant Selma. She also provides a procrastination vaccine in the form of this handy ebook, Dissolving Procrastination. Highly, highly recommended.
The War of Art, by Steven Pressfield. I’ve recommended this book to every writer I know. It’s particularly handy for people who claim to suffer from “writer’s block.” After reading this book, you won’t.
Infoguru Marketing Manual, by Robert Middleton. This is an affiliate link because I recommend him every other week: http://www.1shoppingcart.com/app/?af=550437
Writing coach Daphne Gray-Grant is the reigning brevity queen. Everyone who writes—that’s all of us—should sign up for her newsletter, Power Writing, immediately. Get it here: http://www.publicationcoach.com/sample-newsletter.php.