Comments for Copylicious. High-calorie ideas for hungry business. Now with 30% more Kelly Parkinson.

Comment on WWTKD? (What Would Thomas Keller Do—About Your Services Page?) by Lisa Firke

Lisa Firke — Thu, 11 Mar 2010 03:18:41 +0000

Oh, I like this very much. Probably because it validates my own less-is-more approach, but also because I’m sure my site could use some fried chicken.
Lisa Firke´s last blog ..Dear Don’s Next Job

Comment on WWTKD? (What Would Thomas Keller Do—About Your Services Page?) by Lisa Claudia Briggs

Lisa Claudia Briggs — Wed, 10 Mar 2010 15:07:23 +0000

Hi Kelly-
I can’t believe you make fried chicken! How delicious- am always afraid of hot grease, not that I cook that much anymore anyways now that Andy has taken over.

I loved loved the article and message. Sigh… so sick of trying to figure out what to put on all of those pages and how to package, price, etc.

I do fear sometimes that my particular clients the kinds of trust issues that require the specifics and pricing out front.

Jealous of Cairene’s nice use of french phrase in her comment. With 7 yrs of french in school, am coming up blank!!

xox
Lisa
http://www.IntuitiveBody.com
Breaking The Spell of Overeating:Results You Crave
Lisa Claudia Briggs´s last blog ..The Myth of Waiting For The Right Time (to end overeating)

Comment on WWTKD? (What Would Thomas Keller Do—About Your Services Page?) by Kelly Parkinson

Kelly Parkinson — Wed, 10 Mar 2010 05:08:43 +0000

Pearl, you know, I like how your home page lets people instantly recognize themselves and then drill down for more. The only suggestion I’d make is to consider displaying a gigantic piece of fried chicken for the call to action. This way they can find themselves but they can also eat fried chicken. Test it!

Cairene! Now I know what to make for dinner if you are ever in San Francisco. Or–wait–would we be going out, to, say, French Laundry or Ad Hoc? (CHEF KELLER! Are you reading this? Do you see how we all love you and want to eat all your food? How about that reservation!)

Lorraine, it took me forever to remove those Services from my website. They’re so irresistible, because you’re always afraid someone will click away because they don’t see the THING they need. There’s also the other argument for SEO. But then, I think Sparky Firepants has written the authoritative post on that here: http://sparkyfirepants.com/2010/03/09/this-post-has-no-seo-blah/

Lori, really? Wow! My first stalker! I’m delighted! Please, make yourself at home. Would you like some fried chicken? I stalk stalkers. And thank you for the compliments.

Elizabeth, if you order the cookbook, you can upload the pictures of YOUR fried chicken, and we can have a monster-fried-chicken-dog-squirrel face-off! Not to get you too excited or anything. [CHEF KELLER! I THINK ELIZABETH'S SUGGESTION HERE IS MOST EXCELLENT.]

Comment on WWTKD? (What Would Thomas Keller Do—About Your Services Page?) by Elizabeth

Elizabeth — Wed, 10 Mar 2010 04:36:45 +0000

Kelly,

You – and Thomas Keller – are genius. I have ideas percolating.

Also, I *will* order that cookbook. And now I really want to eat at Ad Hoc. And I might even make fried chicken someday. (If I do, the pup will adore you forever.)

However, I would like to predict that Thomas Keller will find this post, and he will be so surprised and delighted that you will get a reservation at the French Laundry.

Comment on WWTKD? (What Would Thomas Keller Do—About Your Services Page?) by Lori

Lori — Wed, 10 Mar 2010 03:10:21 +0000

Kelly —

I’ve loved the whole concept of your wilderness concierge package ever since I first read about it. In fact, I’ve been kinda fixated on it. Or obsessed. Or some other creepy stalkerish kind of thing.

I think it’s genius. I spend time thinking WWKPD…..

Thanks for the inspiration.

Comment on WWTKD? (What Would Thomas Keller Do—About Your Services Page?) by Lorraine

Lorraine — Tue, 09 Mar 2010 22:46:33 +0000

Wow, Kelly, this makes so much sense. And it explains why I hate certain things about my website–like the “second” cover-all-bases portfolio page I insisted on sticking in that includes probably 100 writing samples.

You’re right: Who goes into a restaurant and orders cream puffs, roast beef, French fries, pan-fried broccoli and an ice cream sundae?

Not “the right people” you want as clients.

BTW, Wilderness Concierge is brilliant!

Comment on WWTKD? (What Would Thomas Keller Do—About Your Services Page?) by Cairene

Cairene — Tue, 09 Mar 2010 21:44:02 +0000

Yay! Someone else goes to Chef Keller for business wisdom! My favorite: you need to go into service with mise en place in your business, just as you do in your kitchen.

Loved this timely post. I was just thinking about simplifying things myself today… C
Cairene´s last blog ..Clearing My Circles of Influence

Comment on WWTKD? (What Would Thomas Keller Do—About Your Services Page?) by pearl mattenson

pearl mattenson — Tue, 09 Mar 2010 21:41:54 +0000

Kelly this makes so much sense! I have to rethink my whole home page now. What are my right people coming to me for and what can they trust me to deliver?

The only thing I can’t forgive you for is making me hungry when I have 2 hours before I can go home and eat!

Comment on How to Get an Awkward-Free Testimonial (Take 1) by Do something. No, not that. Something else.

Do something. No, not that. Something else. — Mon, 08 Mar 2010 17:56:21 +0000

[...] he got a load of how hilarious I found the coolest puppet on Earth Kelly’s assistant, Ozzie demanded his online debut. Not to be laughed at… No, no, no. [...]

Comment on Wilderness Concierge by Round-up — P.S. (Pretty Sweet)

Round-up — P.S. (Pretty Sweet) — Fri, 05 Mar 2010 00:29:08 +0000

[...] had a Wilderness Concierge session this week, and oh. my. gosh. Kelly is brilliant and supportive and encouraging and makes [...]