[This blog post was inspired by the generous advice of Bill Metcalf of More and Better Clients. In a single conversation, he completely shifted the way I work with clients. Following are the results of his inspiration, as applied to my copywriting and client feedback process.] When I am feeling zen-like, I recognize that feedback [...]
Even if you’re supremely talented and good at what you do… Even if you develop a bulletproof creative brief, the kind that details your target audience’s bedtimes… Even if you only work with ideal clients, on ideal projects, to achieve goals you both agree on… And even if your clients adore you, and you practically [...]
Are you trying to write your own bio? Then you’ve probably discovered how hard it is to give your bio a personal touch—without sounding like a personals ad—while still making prospects feel like they’re in good, competent, professional hands. Whether I’m writing my own bio or someone else’s, I find bios the most extraordinarily difficult [...]
Become a badge-wearing member of the secret discount scouts!
Tell them we met on Twitter.
Take me to your feed reader.
Dig up more good stuff: