Category Archives: Writing Rehab

An itinerary for doing nothing

I’ve realized something: Doing nothing is very profitable for me.
The more I do nothing, the better I get at doing something.
Something happens in the spaces in between.
There are dealmakers who eat soup at their desks and work 15-hour days.
And then there are creators who take walks in the middle of the day, who dare to [...]

Are you leaving money on the turntable?

Much like good mix tapes, service packages are great for bringing shy prospects out of their shells and onto the dance floor.
If you’re customizing a new solution for every client without thinking about the similarities between them, then you might be leaving money on the turntable.
By creating packages, you give your people a sampler of [...]

Breaking up a fight between a dog and a robot

The robots are coming! And now, thanks to the new Roomba Pet Edition, they’re ready to face off against your best friend.
Does “Pet Edition” mean it’s super-resistant to being bitten, pounced on, shaken violently, flung across the room, and then endlessly licked? This sounds like the makings of an amusing home video.
What I find particularly [...]