Vitamin-rich substitutes for every business & self-promotin’ occasion. Instead of a deadline with milestones, consider a date with milkshakes. Instead of a case study, consider a LIVE client fashion show. Instead of free 30-minute conversations, consider posting a video in which you illuminate your process. (Or, you could do a BusinessWeek interview at the park [...]
1. When would you like to do the dishes—Tuesday at 9am or Thursday at 3pm? 2. 9,432,824 people have already washed their dishes today. Join them? 3. Want cookies? Eat as many as you like, but I will need to serve them on a special dish. That one in the sink there. 4. I don’t [...]
Writing for a living is like living in airports. You get to visit a lot of places, but you are never there for very long. You spend most of your time in the airport. What is it like? Some parts are always the same. You get excited about a destination. You pack all your bags [...]
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