This is the first in an occasional series about people I love but haven’t necessarily met because they don’t know I exist because they are famous. People who inspire me to care a bit less about marketing. People like Thomas Keller and Amanda Palmer, who make a living doing nobler things, for which they are [...]

Fact: No one likes to write testimonials.
But most people don’t mind talking.
Fact: Interviewing is both a skill and an art.
But few people know how to really do it well. It’s too easy to freeze up and revert to yes-or-no questions.
The best way to demonstrate how to get a testimonial is to simply show you.
This [...]