Disclaimer: This is the first of an occasional series of posts with no business purpose whatsoever. If you’re interested in business, marketing, and copywriting, but not interested how I won a dance contest at a teacher convention, then you’ll want to skip this. I spent last week at Havi Brooks’ Destuckification Retreat, but I’m not [...]
Are you trying to write your own bio? Then you’ve probably discovered how hard it is to give your bio a personal touch—without sounding like a personals ad—while still making prospects feel like they’re in good, competent, professional hands. Whether I’m writing my own bio or someone else’s, I find bios the most extraordinarily difficult [...]
“Assume the prospect wants to buy because he probably does,” writes Zig Ziglar in his classic book, Secrets of Closing the Sale. “Then assume he is going to buy and he probably will. The ‘Assumptive Close’ makes it easy for him to buy. As a professional, that’s your job.” I applied this technique to get [...]
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