Are you trying to write your own bio? Then you’ve probably discovered how hard it is to give your bio a personal touch—without sounding like a personals ad—while still making prospects feel like they’re in good, competent, professional hands. Whether I’m writing my own bio or someone else’s, I find bios the most extraordinarily difficult [...]
“Assume the prospect wants to buy because he probably does,” writes Zig Ziglar in his classic book, Secrets of Closing the Sale. “Then assume he is going to buy and he probably will. The ‘Assumptive Close’ makes it easy for him to buy. As a professional, that’s your job.” I applied this technique to get [...]
If you’re in business, then you’re in the business of making ideas. How do you come up with good ideas on deadline, all day, every day? It’s not just about keeping your Creative Fun Fountain spraying. It’s also about managing stress and fear so you CAN feel creative. Since it’s physiologically impossible to be creative [...]
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