“Kelly came to us very highly recommended from referrals we trusted. She knew our space (independent professionals) and its players as well as anyone we had ever come across. She had a unique ability to turn our marketing lingo into very readable, concise web content. And most importantly, we liked her personally. Looking at traffic views of the pages Kelly crafted, we saw a 45% improvement in the number of visitors who eventually signed up for our service (Mavenlink’s key conversion event). Something we didn’t expect going in, but that turned out to be extremely valuable, was getting insights and tips that enabled the Mavenlink team to write better content. The classic ‘teach a team to fish’ was extremely important for our company. So was the persuasive messaging Kelly created, which still gets regularly referred to 8 months later.”