Every winter, as cold weather prevents me from playing as much tennis as I’d like, I become curious about the outside world and begin indiscriminately signing up for lists. You know those 5 people who always click without buying anything—bumping up click-through rates while flattening your conversion? That’s me! My most favoritest email in the [...]
Vitamin-rich substitutes for every business & self-promotin’ occasion. Instead of a deadline with milestones, consider a date with milkshakes. Instead of a case study, consider a LIVE client fashion show. Instead of free 30-minute conversations, consider posting a video in which you illuminate your process. (Or, you could do a BusinessWeek interview at the park [...]
1. When would you like to do the dishes—Tuesday at 9am or Thursday at 3pm? 2. 9,432,824 people have already washed their dishes today. Join them? 3. Want cookies? Eat as many as you like, but I will need to serve them on a special dish. That one in the sink there. 4. I don’t [...]
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