Author Archives: Kelly Parkinson

An open letter from the COPs

Dear Business: We have read your website and we like you. Just look at that face. However, decisions are difficult right now. Email, Twitter, quarterly taxes. Someone just left a voicemail and an email. Is there any cake? We cannot make another decision today! Let the minutes reflect we cannot! Our preference would be this. [...]

9 1/2 info-product mash-ups I wish existed

1. Nathalie Lussier’s Magick Menu—a raw food meal plan and shopping list generator—combined with the Get-Clients-Now 30-day marketing plan. Because when you eat better, you feel better. And when you feel better, you become more useful in a non-annoying way. Which brings out good feelings in others. Which is what promoting yourself is all about. 2. Copy [...]

A mad libs sales page pep talk

Indifference. Silence. No response at all. The reason we don’t write our sales pages is not because we’re afraid people will say no. It’s because we’re afraid of nothing. We’re afraid of nothing, so we do nothing. Aha! See? Just as we suspected. How could anything we say make people care? Even the President can’t [...]