About

Long ago in a far away land, businesses marketed themselves with ease. All they had to do was announce their services to the world–and let magic do the rest.

Exit magic. Enter ROI, deliverability, and Excel pivot tables. How do you measure a lost opportunity?

Prospects have stopped reading. They don’t even watch. Soon after your 58th brochure, you started recycling. Stopped reading websites, started scanning. Unsubscribed to the newsletter, deleted the e-mail. Turned the page, threw away the letter.

Enter Copylicious. I specialize in copy that gets read. Letters get opened. Emails get forwarded. Websites spark action.  Newsletters get printed and taped to foreheads.

The result? Engaged, educated, obsessed customers. It’s the next-best thing to a time machine.

But don’t take my word for it. Have a bite.

Who’s behind this?

Copylicious is me, Kelly Parkinson. Take me anywhere. I’m portable.

Kelly Parkinson, Chief of Storytelling Operations

Kelly Parkinson

Kelly Parkinson helps businesses build campfires–so their favorite people don’t get lost in the woods.

She’s helped Hewlett-Packard promote sustainability to its employees; she’s generated leads for SunPower; she’s helped major utilities drive enrollment in renewable energy programs; and her green-inspired copy has appeared in Safeway brochures and posters for Stanford freshmen. Kelly sees the big idea behind every project, advising clients on topics from lead-generation to elevator stripteases. While they were her client, a sustainability consulting firm won the Renewable Energy Marketer of the Year Award for 2 consecutive years; another client won a Silver Quill Excellence Award and an Hermes Creative Gold Award for projects she contributed to.

A former puppeteer, suicide hotline counselor, AIDS Lifecycle rider, and Peace Corps EFL teacher in Guinea, West Africa, when she’s not behind a desk, she can be found staggering up Bernal Hill behind two dogs. Get to know her at http://twitter.com/copylicious.