About

Copylicious is me, Kelly Parkinson.
And you, when we work together.

I should warn you now, this is not really about copy.

This is about improving your whole business.

That’s not to say copy-storytelling-messaging-intrigue doesn’t get produced around here, because it does. And it is good. And you will rejoice in it. But nothing gets produced without a judicious sense of direction, purpose, meaning, and strategy.

I measure my success by how well I can improve your business—
and not by whether I can write a better bio (although we can do that, too).

In the process, I’m slipping truth and ease into your food when you’re not looking.

If this sounds good, we should dance.

A few things you’ll never hear me mention, but which a prospective client might find relevant. I have:

  • Raised $5,000 from personal donations in less than 3 months for my participation in the California AIDS Lifecycle, a 7-day, 485-mile bicycle ride from San Francisco to Los Angeles.
  • Been featured in Psychology Today for my groundbreaking advice to introverts on how to leave a party early.
  • Won a dance contest at a teacher’s convention at the Marriott.
  • Secured and maintained the #1 position in Google for the term “douche-free bio.”
  • Structured and developed curriculum for teaching English as a Foreign Language in Guinea for the Peace Corps, where I taught three classes of more than 100 high school students each.
  • Created a six-figure business from scratch in less than 1 year, with no previous business connections.
  • Helped a client structure and win a $20,000 proposal for her first client, after guiding her through the process of becoming a recognized speaker in her field.
  • Volunteered at a crisis counseling and suicide hotline for 1 year.
  • Been featured in Businessweek.

And now, I’d like to introduce you to my superpower.

I possess the ability to simultaneously think in opposites, maintaining a perpetual state of indifferent skepticism and true belief.

  • If you’re my waiter, it means I’m probably not ready for you to take my order yet.
  • If you’re my client, it means I apply both mindsets at once to your messagingsales process, and copy.

We know your marketing is complete when both sides of my brain approve.

The outcome? More indifferent prospects become customers, and more customers become true believers.

I’ve helped Hewlett-Packard promote sustainability to its employees; I’ve generated leads for SunPower; I’ve helped major utilities drive enrollment in renewable energy programs; and my green-inspired copy has appeared in Safeway brochures and posters for Stanford freshmen. I try to see the big idea behind every project, advising clients on topics from lead-generation to elevator stripteases. While they were my client, a sustainability consulting firm won the Renewable Energy Marketer of the Year Award for 2 consecutive years; another client won a Silver Quill Excellence Award and an Hermes Creative Gold Award for projects I contributed to. A former puppeteer, suicide hotline counselor, AIDS Lifecycle rider, and Peace Corps EFL teacher in Guinea, West Africa, when I’m not behind a desk, I can be found staggering up Bernal Hill behind two dogs.

Won’t you make yourself at home on the blog? I hear the RSS is delicious.

22 more things you should know.