Comments on: WWTKD? (What Would Thomas Keller Do—About Your Services Page?)

By: Kelly Parkinson

Kelly Parkinson — Fri, 26 Mar 2010 06:16:35 +0000

Hi Susan, it’s SO hard to make that “one brilliant choice,” and in my experience, the brilliant choice is only brilliant for as long as it takes to figure out how to improve it. I’ve been tweaking and reinventing all year long. If that’s any consolation. Sometimes it’s easiest just to stick things up and see what happens. Fried chicken helps, too.

By: Susan

Susan — Thu, 25 Mar 2010 20:52:28 +0000

That’s brilliant. I’ve toyed with this idea as well, offering one service, or one product for a given period of time.

So many choices narrowed down to one brilliant choice. I think I just read an article in the NY Times recently how too many options makes us stupid. Especially ones we don’t even need. Smart, single choice of our best work. Meant to deliver and pack value.

I’m going to think it over. With a leg of fried chicken.

By: Kelly Parkinson

Kelly Parkinson — Tue, 23 Mar 2010 16:50:40 +0000

Lisa CB, I don’t know if we’ll ever be done trying to figure out exactly what our clients want, but it is kind of fun to keep experimenting and seeing what works. At least, it CAN be fun, when things start to work…

Lisa F, Did you get the bucket I sent your way? I gave you a couple of wings.

JoVE, Wow! I’m so glad this was helpful! Let me know if you want feedback at any point. Maybe I could profile you in a post-inspired makeover.

Lindsey, thank you! It is a great honor to get such high praise from another writer, especially a really good one.

Eric, truer words were never spoken. Except when it comes to fried chicken.

By: Eric Normand

Eric Normand — Thu, 18 Mar 2010 17:04:58 +0000

Oh, how I wish I believed this. I mean, I do believe it, but it’s so easy to forget.

Less is so often more.
Eric Normand´s last blog ..Now

By: Lindsey Donner

Lindsey Donner — Thu, 18 Mar 2010 02:39:36 +0000

Pure genius. Not only because I love fried chicken too (is there someone who doesn’t? I mean…), but because this was the most persuasive version of my own system that I have ever heard.

No kidding. It inspires me. Remember being in school, having a harried English teacher trying desperately to convince us all that writing a great how-to piece would benefit us? Someday? In the nebulous, great, unimaginable future of our Adult Lives?

Well. This is what they meant.

Thank you. How wonderful. And you should trademark “Wilderness Concierge” before all us humble writers steal it from you.
Lindsey Donner´s last blog ..Three Mistakes You Should Avoid Making

By: JoVE

JoVE — Mon, 15 Mar 2010 15:26:48 +0000

OMG Kelly, I think I love you. Why did I let this post sit in my feed reader unread for so many days?!?!

This is EXACTLY what my services page needs. (Dammit.)

You are a genius.
JoVE´s last blog ..Why do you even need a grant?

By: Lisa Firke

Lisa Firke — Thu, 11 Mar 2010 03:18:41 +0000

Oh, I like this very much. Probably because it validates my own less-is-more approach, but also because I’m sure my site could use some fried chicken.
Lisa Firke´s last blog ..Dear Don’s Next Job

By: Lisa Claudia Briggs

Lisa Claudia Briggs — Wed, 10 Mar 2010 15:07:23 +0000

Hi Kelly-
I can’t believe you make fried chicken! How delicious- am always afraid of hot grease, not that I cook that much anymore anyways now that Andy has taken over.

I loved loved the article and message. Sigh… so sick of trying to figure out what to put on all of those pages and how to package, price, etc.

I do fear sometimes that my particular clients the kinds of trust issues that require the specifics and pricing out front.

Jealous of Cairene’s nice use of french phrase in her comment. With 7 yrs of french in school, am coming up blank!!

xox
Lisa
http://www.IntuitiveBody.com
Breaking The Spell of Overeating:Results You Crave
Lisa Claudia Briggs´s last blog ..The Myth of Waiting For The Right Time (to end overeating)

By: Kelly Parkinson

Kelly Parkinson — Wed, 10 Mar 2010 05:08:43 +0000

Pearl, you know, I like how your home page lets people instantly recognize themselves and then drill down for more. The only suggestion I’d make is to consider displaying a gigantic piece of fried chicken for the call to action. This way they can find themselves but they can also eat fried chicken. Test it!

Cairene! Now I know what to make for dinner if you are ever in San Francisco. Or–wait–would we be going out, to, say, French Laundry or Ad Hoc? (CHEF KELLER! Are you reading this? Do you see how we all love you and want to eat all your food? How about that reservation!)

Lorraine, it took me forever to remove those Services from my website. They’re so irresistible, because you’re always afraid someone will click away because they don’t see the THING they need. There’s also the other argument for SEO. But then, I think Sparky Firepants has written the authoritative post on that here: http://sparkyfirepants.com/2010/03/09/this-post-has-no-seo-blah/

Lori, really? Wow! My first stalker! I’m delighted! Please, make yourself at home. Would you like some fried chicken? I stalk stalkers. And thank you for the compliments.

Elizabeth, if you order the cookbook, you can upload the pictures of YOUR fried chicken, and we can have a monster-fried-chicken-dog-squirrel face-off! Not to get you too excited or anything. [CHEF KELLER! I THINK ELIZABETH'S SUGGESTION HERE IS MOST EXCELLENT.]

By: Elizabeth

Elizabeth — Wed, 10 Mar 2010 04:36:45 +0000

Kelly,

You – and Thomas Keller – are genius. I have ideas percolating.

Also, I *will* order that cookbook. And now I really want to eat at Ad Hoc. And I might even make fried chicken someday. (If I do, the pup will adore you forever.)

However, I would like to predict that Thomas Keller will find this post, and he will be so surprised and delighted that you will get a reservation at the French Laundry.