NOTE: This is the second of a two-part series on how to get awkward-free testimonials. If you haven’t seen the first part, then the following video will make absolutely no sense. It’s also possible this video won’t make sense anyway. If you like that sensation, do not click here to experience Part 1.

And we’re back. It turns out we didn’t need a follow-up interview after all. My assistant got Alan talking before last week’s scheduled interview.

When he is feeling relaxed, Aaaaaagw tends to ask more open-ended questions—as opposed to rapid-fire, yes-or-no demands.

This impromptu conversation is a slight improvement over last week’s.

Ridiculously tiny. With a general sense this could have been worse.

Can a good testimonial be extracted from such an awkward interview?

Yes, the interview was awkward. And, yes, my assistant’s interviewing methods are questionable. He has always valued eating spaghetti and appearing on film over everything else. What can I say? He used to be a special assistant to the Muppets.

And, although Aaaaaagw does ask the same question twice, that’s actually not a bad approach.

Politicians are the only people who answer the same questions in the same way every time. Clients tend to ramble, introducing new ideas with each answer. Those ideas can be combined and edited down into a master testimonial.

I managed to extract a pretty good one, under the circumstances:

“Kelly helped me write a persuasive sales page that didn’t sound cheesy. I started to get clients right away—as soon as my sales page went up. In fact, I got two clients even before my sales page went up because Kelly helped me structure my business and figure out how much I should charge. She also helped me create systems for interfacing with potential clients, which is not something I’m naturally good at doing.

“Throughout this process, I always got the sense Kelly was really listening to me. She didn’t come in assuming she already knew everything. The results were great. My sales page sounded like me, and it communicated all the best parts of what I was offering.”

This completes the awkward testimonial series.

Would you like to see Aaaaaaagw again? Alan is done with him. Also, I will be taking care of all interviews from now on. So, I’d need to find some other way for Aaaaagw to contribute.