Comments on: What if you don’t have any results yet?

By: Havana

Havana — Thu, 10 Dec 2009 02:59:26 +0000

I’m glad I’m on the right track with talking about insights! This was a great post. And I’ve noticed that I tend to go into “scan mode” once I read the words “save time and money.” Another one is “we provide great customer service.”

By: Lee McKnight Jr

Lee McKnight Jr — Mon, 24 Aug 2009 17:33:59 +0000

First time to your blog-great post-we work with ad agencies to get them more new business and are constantly working on ways to help clients improve or create better case studies. Appreciate the tips-Thanks!

By: Hiro Boga

Hiro Boga — Sat, 15 Aug 2009 00:55:31 +0000

Kelly, these are wonderful ideas. I especially love–love!–the idea of having you interview clients and write up the interviews as case studies.

Brilliant!
Hiro Boga´s last blog ..What happens to a gift you refuse to accept?

By: Paul Maurice Martin

Paul Maurice Martin — Thu, 13 Aug 2009 16:25:46 +0000

This article stands out for its lack of “sameness.” Great tips –

By: Briana

Briana — Thu, 13 Aug 2009 00:55:30 +0000

So there is such thing as healthy addiction ~ “gateway drugs to results” are just the fix I need! I could make a side job out of improving my copy and content with your suggestions, and I mean that it the most gratefully gracious way possible – thanks for the tips !
Briana´s last blog ..You have talent: spotting your superpower

By: Kelly

Kelly — Wed, 12 Aug 2009 21:50:15 +0000

Dios mio, gracias Sarah. I love this foreign language you’ve invented for me. It’s like a cross between Spanish and the Cookie Monster! One thing you could do is when they accept the proposal, and you create all those fancy milestones, the last milestone can be set in advance as a ‘debrief’ appointment, although I’m sure you’d think of something much more clever to call it. What’s that party called that is thrown on the final performance of a play?

By: Sarah Bray

Sarah Bray — Wed, 12 Aug 2009 21:24:48 +0000

You have hit it again, girl! Meo mucho impressedio (that’s me making up foreign languages just for you.) I really love the part about asking right after the project is finished, too. I need to somehow work that into my outtake system. (Is that what it’s called? I mean, you have an intake system…)
Sarah Bray´s last blog ..How to outsource your social networking without being an idiot

By: Kelly

Kelly — Wed, 12 Aug 2009 18:06:11 +0000

Oh, Christine, I would love to read a case study about a larger problem that VisualsSpeak was used to solve. This process-oriented, epiphany-centered case study would fit so perfectly!

By: Christine Martell

Christine Martell — Wed, 12 Aug 2009 17:42:53 +0000

Great ideas here Kelly. Esp since people are so much more excited and clear about insights soon after the work. By the time the results come in, things can get fuzzy and diluted. Adding the pieces in stages solves a lot of this challenge.
Christine Martell´s last blog ..Painting as food for the word