Comments on: How to go on a marketing diet http://www.copylicious.com/2009/02/how-to-go-on-a-marketing-diet/ High-calorie ideas for hungry businesses Sat, 04 Feb 2012 00:25:11 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Laurel Ennis http://www.copylicious.com/2009/02/how-to-go-on-a-marketing-diet/comment-page-1/#comment-518 Laurel Ennis Sat, 25 Jul 2009 00:37:32 +0000 http://copylicious.com/?p=913#comment-518 This exactly the niche I fill with my company, Le Newsletter. I do a variety of e-marketing for small businesses, especially newsletters. Since the recession hit, my business doubled and I raised my rates. Why? Because e-marketing is so much more affordable than traditional newspaper advertising, print or voice marketing. I find quarterly informative newsletters supplemented by sales e-flyers sent no more frequently than every 3 weeks is the optimum timing for e-newsletters. I have some clients who add to this a monthly lecture or some other invitation. It is important that the sales flyers come 1/3 as often as the informative material. This way the recipients never know if it is something they need to know, something they don't want to miss, or a sales flyer. That's a healthy, balanced diet that any company can thrive on. Le Newsletter Services This exactly the niche I fill with my company, Le Newsletter. I do a variety of e-marketing for small businesses, especially newsletters. Since the recession hit, my business doubled and I raised my rates. Why? Because e-marketing is so much more affordable than traditional newspaper advertising, print or voice marketing. I find quarterly informative newsletters supplemented by sales e-flyers sent no more frequently than every 3 weeks is the optimum timing for e-newsletters. I have some clients who add to this a monthly lecture or some other invitation. It is important that the sales flyers come 1/3 as often as the informative material. This way the recipients never know if it is something they need to know, something they don’t want to miss, or a sales flyer. That’s a healthy, balanced diet that any company can thrive on.

Le Newsletter Services

]]> By: Kelly http://www.copylicious.com/2009/02/how-to-go-on-a-marketing-diet/comment-page-1/#comment-382 Kelly Fri, 27 Feb 2009 23:44:30 +0000 http://copylicious.com/?p=913#comment-382 Hi Lorraine, Thanks for the kind words. You so ARE an exemplar! If any of us had even 10 of the right die-hard fans, we would be all set. It sounds like your low-cal marketing diet is doing the trick. Kelly Hi Lorraine,
Thanks for the kind words.
You so ARE an exemplar! If any of us had even 10 of the right die-hard fans, we would be all set. It sounds like your low-cal marketing diet is doing the trick.

Kelly

]]> By: Lorraine http://www.copylicious.com/2009/02/how-to-go-on-a-marketing-diet/comment-page-1/#comment-381 Lorraine Fri, 27 Feb 2009 22:12:49 +0000 http://copylicious.com/?p=913#comment-381 Hi Kelly: When you tweeted a new post I pulled myself away from some fascinating (cough, cough) editing/proofing work to hurry over to your site. I very much look forward to reading your posts. You can imagine my surprise when I saw my name in your subhead. Eek. I'm far from an examplar of successful self-marketing. Like many, I find it easier and more fun to market others. But given that self-marketing is crucial--I hold to the "homeless" scenario, above--I do it. Truth is, compared to others, my "stay in touch, stay credible and provide value" marketing diet is pretty low-cal. Probably because I have a slender database. All you need is 1,000 true fans, right? Or even 100. My list is so small, each year I send clients and business friends hand-addressed New Year cards. (Email me your address and you'll get one too!) I stay in touch with clients forever and make a point of following them when they leave businesses and start up elsewhere. Can't tell you how much repeat business this has given me over the years. I know exactly what you mean about the ubiquitous "salesy" email. It's even more painful when, as you mention, you love the product or company--or the person behind them. In those instances, it's feels especially dissonant to receive a useless impersonal missive. Terrific suggestions. And on another note, I love, love, love your site's look and voice. Hi Kelly:

When you tweeted a new post I pulled myself away from some fascinating (cough, cough) editing/proofing work to hurry over to your site. I very much look forward to reading your posts.

You can imagine my surprise when I saw my name in your subhead.

Eek. I’m far from an examplar of successful self-marketing.

Like many, I find it easier and more fun to market others. But given that self-marketing is crucial–I hold to the “homeless” scenario, above–I do it.

Truth is, compared to others, my “stay in touch, stay credible and provide value” marketing diet is pretty low-cal. Probably because I have a slender database. All you need is 1,000 true fans, right? Or even 100.

My list is so small, each year I send clients and business friends hand-addressed New Year cards. (Email me your address and you’ll get one too!)

I stay in touch with clients forever and make a point of following them when they leave businesses and start up elsewhere. Can’t tell you how much repeat business this has given me over the years.

I know exactly what you mean about the ubiquitous “salesy” email. It’s even more painful when, as you mention, you love the product or company–or the person behind them. In those instances, it’s feels especially dissonant to receive a useless impersonal missive.

Terrific suggestions.

And on another note, I love, love, love your site’s look and voice.

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