When I posted about going on a marketing diet a couple weeks ago, Lorraine didn’t see how that would help her business. “I’d be out of work within weeks, homeless–and my eldest son would have to come home in shame from his semester in Berlin,” she wrote in the comments. “I know–Attitude of Scarcity. But [...]
“Assume the prospect wants to buy because he probably does,” writes Zig Ziglar in his classic book, Secrets of Closing the Sale. “Then assume he is going to buy and he probably will. The ‘Assumptive Close’ makes it easy for him to buy. As a professional, that’s your job.” I applied this technique to get [...]
It’s Monday, and a tiny Bob Bly and a tiny Merlin Mann are having breakfast at a tiny dinette set inside the tiny breakfast nook inside my head. Bob Bly prefers to drink his coffee back in his wood-paneled executive home office, but Merlin Mann insisted they have a real breakfast with fresh orange juice, [...]
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