Comments on: Before you write that amazing title… http://www.copylicious.com/2008/10/before-you-write-that-amazing-title/ High-calorie ideas for hungry businesses Sat, 31 Jul 2010 13:43:44 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Kelly http://www.copylicious.com/2008/10/before-you-write-that-amazing-title/comment-page-1/#comment-256 Kelly Fri, 31 Oct 2008 17:29:28 +0000 http://copylicious.com/?p=427#comment-256 Hi Jonathan, thanks for stopping by! I definitely write the title first for a white paper and create, like you say, 4-5 options so the client can indulge their love of choice (a healthy alternative to compulsive editing). They pick their favorite. For things like emails, where the subject line functions as the title, I'll write them as they occur to me, usually while I'm writing the email. I go back and forth as ideas come into my head. It's a highly dysfunctional process that somehow works out in the end. At the end of this process, when I've got a draft and a bunch of titles brainstormed, I'll eliminate the lame ones and the too-long ones, and take care of any bloat, and then usually let the client pick one. It's much easier to agree on a title when we've already agreed on the audience and the problem. Hi Jonathan, thanks for stopping by! I definitely write the title first for a white paper and create, like you say, 4-5 options so the client can indulge their love of choice (a healthy alternative to compulsive editing). They pick their favorite. For things like emails, where the subject line functions as the title, I’ll write them as they occur to me, usually while I’m writing the email. I go back and forth as ideas come into my head. It’s a highly dysfunctional process that somehow works out in the end. At the end of this process, when I’ve got a draft and a bunch of titles brainstormed, I’ll eliminate the lame ones and the too-long ones, and take care of any bloat, and then usually let the client pick one. It’s much easier to agree on a title when we’ve already agreed on the audience and the problem.

]]> By: Jonathan Kantor http://www.copylicious.com/2008/10/before-you-write-that-amazing-title/comment-page-1/#comment-255 Jonathan Kantor Fri, 31 Oct 2008 17:18:53 +0000 http://copylicious.com/?p=427#comment-255 Great post and blog. Do you like to write your titles during content creation or after you have completed the project? How many times do you change your title during this process? I find I could come up with about four or five titles that are all completely acceptable. Thanks, Jonathan Kantor White Paper Pundit Blog Great post and blog.

Do you like to write your titles during content creation or after you have completed the project? How many times do you change your title during this process? I find I could come up with about four or five titles that are all completely acceptable.

Thanks,

Jonathan Kantor
White Paper Pundit Blog

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