Monthly Archives: October 2008

Before you write that amazing title…

October 26, 2008 – 2:26 pm

How do you get hundreds of people to attend your event, download your white paper, read your article, buy your service?
This is actually the wrong question.
The right question is: How do you get as many of your ideal clients to take action?
And that is not just with the right title, but with a focused approach.
It’s [...]

By Kelly Parkinson | Posted in Writing Rehab | Comments (2)

Stop, drop & roll: A simple technique that could save your home page

October 20, 2008 – 9:11 pm

So, you “deliver results?” 12,500,000 others do, too.
I looked it up on Google.
“Produce results?” You’ve got company. 22,700,000, to be exact.
Hope you have enough clean plates to share your clients with everyone.
By simply scanning the results of my Google search, you can see why this approach isn’t doing them any favors. Bear witness:
“We Deliver Results… [...]

By Kelly Parkinson | Posted in Writing Rehab | Comments (5)

The Spaghetti Cat In the Room

October 15, 2008 – 5:43 pm

Talk Soup recently ran this ridiculous clip from an obscure morning show, appropriately named The Morning Show with Mike & Juliet.
During a feature on binge drinking, the show abruptly cut to a clip of a cat eating spaghetti. The cat is never mentioned, nor is it included in any part of that show.
Spaghetti Cat became [...]

By Kelly Parkinson | Posted in Writing Rehab | Comments (3)