Struggling over an ad? Tapped out on creativity? Got an impossible deadline? Rather than go for a walk–they’re so overrated–help yourself to a heaping dose of repetition. Repetition is easy. Repetition is powerful. Repetition is the lazy copywriter’s secret weapon. Who you callin’ lazy? Repetition works. You can list benefits the quick-and-dirty way, without anyone [...]
This is the first in an occasional series of real-world examples of what not to write. A travel agent I work with from time to time publishes the following warning across the bottom of every e-mail: What is wrong with this message? It presumes I print every e-mail that comes my way, regardless of [...]
What’s Tivo, you ask, and, more importantly, what’s it have to do with my prospects’ brains? As you know, Tivo allows you to automatically find and record your favorite shows and then play them back at your leisure. Skip boring. Repeat exciting. Some people actually Tivo commercials. Because Tivo exists, more commercials are Tivo-able than [...]
Make yourself at home in your own (mini) Content Dreamhouse
Tell them we met on Twitter.
Take me to your feed reader.
Dig up more good stuff: