Question: What’s more effective for stress relief? (a) yoga (b) writing testimonials for your vendors & partners Answer: (b). Here’s why. My fellow WIC member Tresa Eyres cohosts a weekly radio show called Love Letters Live that you should check out immediately. Imagine This American Life but with just one theme. The best theme ever: [...]
In an earlier post, I listed 6 reasons to run away from a copywriter. Then I realized I was being a Negative Nancy. How about focusing on the positive and giving you some reasons to hire a copywriter? Behold, 3 recommended questions to help you interrogate a new copywriter with CIA-level precision but Teletubbies-level friendliness. [...]
Outsourcing your life to India is actually quite a bit of trouble. Outsourcing your next copywriting or marketing project is much simpler. But if it’s your first time, it sure doesn’t feel simple. In fact, you may feel so overwhelmed at the prospect of bringing in an outsider that you do nothing. Or, worse, you [...]
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