When Fidel Castro stepped down last night, Cuba lost a president-dictator-baseball-fan. You and I gained a powerful marketing partner—if only in the form of a lesson. Good copywriting is a dictatorship—not a democracy. The majority doesn’t rule. Fidel Castro can make us better marketers if we apply his principles to our writing and editing processes. [...]
Letting go — really letting go — of Tim Ferriss is such a relief to me. How can I describe the weight lifted from my shoulders now that he is gone? Our relationship began 6 months ago when I read his book, The Four Hour Work Week. Now, in January, it’s over. Here’s how it [...]
Since last week marked the passing of Mr. Whipple, whose “Don’t Squeeze the Charmin” commercials I was mercifully too young to remember, and whose name inspired the title of one of the best books on ad copywriting books ever, “Hey Whipple, Squeeze This,” perhaps the universe is now ready to revisit the relevance of taglines. [...]
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