When I started my copywriting business, I didn’t want to make cold calls. The point of becoming a writer and working from home was to completely eliminate all human contact. But seriously, no one likes making cold calls. And direct mail, with its 2% response rate, seems like a waste of money—and paper. Not the [...]
If you’re feeling lost in LinkedIn, you’re not alone. The web application keeps getting better—or more complicated—depending on your perspective. Maybe you’re afraid to make the leap because you’re not sure where to start. Having used LinkedIn to get 6 new clients over the past year, I’m definitely a fan. LinkedIn is one of the [...]
You find yourself in the unenviable position of having to create your own PowerPoint presentation.
What do you do? How do you keep from becoming boring?
Step 1: Buy Presentation Zen by Garr Reynolds.
Step 2: Read Presentation Zen.
Step 3: Put newfound wisdom into practice.
In the meantime, I have read the book. Here are 6 lessons learned:
Slides should [...]
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