Monthly Archives: March 2008

How I used LinkedIn to get a 41% response rate & 6 new clients

March 23, 2008 – 4:28 pm

When I started my copywriting business, I didn’t want to make cold calls. The point of becoming a writer and working from home was to completely eliminate all human contact. But seriously, no one likes making cold calls. And direct mail, with its 2% response rate, seems like a waste of money—and paper. Not the [...]

By Kelly Parkinson | Posted in Writing Rehab | Comments (9)

Are you making these mistakes on your LinkedIn profile?

March 23, 2008 – 4:28 pm

If you’re feeling lost in LinkedIn, you’re not alone. The web application keeps getting better—or more complicated—depending on your perspective. Maybe you’re afraid to make the leap because you’re not sure where to start. Having used LinkedIn to get 6 new clients over the past year, I’m definitely a fan. LinkedIn is one of the [...]

By Kelly Parkinson | Posted in Writing Rehab | Comments (10)

Falling in love with PowerPoint all over again

March 23, 2008 – 4:27 pm

You find yourself in the unenviable position of having to create your own PowerPoint presentation.
What do you do? How do you keep from becoming boring?
Step 1: Buy Presentation Zen by Garr Reynolds.
Step 2: Read Presentation Zen.
Step 3: Put newfound wisdom into practice.
In the meantime, I have read the book. Here are 6 lessons learned:

Slides should [...]

By Kelly Parkinson | Posted in Writing Rehab | Comments (4)