You can pack just as much flavor, punch, and compelling calls to action into brief copy as you can into long copy. In fact, brief copy can be more compelling. Coco Chanel once said, “Before you go out, take one thing off.” This holds true for words, too. Even if you can’t say it in [...]
Telling someone how to be creative is as challenging and presumptuous a task as telling them how to be good at math, or how to have good hand-eye coordination. To a large extent, you are born with either a lot or a little. Any self-conscious attempts to acquire it can often result in the opposite [...]
When it comes to the climate, you don’t need to look very hard for depressing statistics. Just open a newspaper for the latest status report on the melting Iceberg du Jour. At the EcoTuesday event I attended last night, Sustainable Industries columnist Kevin Sweeney talked about how to take action in the face of such depressing [...]
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