Monthly Archives: February 2008

How to make Brevity Burgers

February 14, 2008 – 2:57 pm

You can pack just as much flavor, punch, and compelling calls to action into brief copy as you can into long copy.
In fact, brief copy can be more compelling.
Coco Chanel once said, “Before you go out, take one thing off.” This holds true for words, too.
Even if you can’t say it in 200 words, the [...]

By Kelly Parkinson | Posted in Writing Rehab | Comments (0)

Creativity for cretins (and the rest of us)

February 8, 2008 – 2:55 pm

Telling someone how to be creative is as challenging and presumptuous a task as telling them how to be good at math, or how to have good hand-eye coordination.
To a large extent, you are born with either a lot or a little. Any self-conscious attempts to acquire it can often result in the opposite effect.
Take [...]

By Kelly Parkinson | Posted in Writing Rehab | Comments (0)

Marketing when the message is global destruction

February 1, 2008 – 2:54 pm

When it comes to the climate, you don’t need to look very hard for depressing statistics. Just open a  newspaper for the latest status report on the melting Iceberg du Jour.
At the EcoTuesday event I attended last night, Sustainable Industries columnist Kevin Sweeney talked about how to take action in the face of such depressing data [...]

By Kelly Parkinson | Posted in Writing Rehab | Comments (1)