Monthly Archives: January 2008

3 things “The Pick-Up Artist” can teach you about copywriting

January 14, 2008 – 2:50 pm

A certain piggy I know believes copywriting shares many things in common with VH1’s show “The Pick-Up Artist,” and brilliantly suggested I compare the two. If you haven’t seen the show, pick-up artist (PUA) strategies enable a guy to attract a girl (or “target”) despite wearing copious amounts of eyeliner and a ridiculous floppy hat. If [...]

By Kelly Parkinson | Posted in Writing Rehab | Comments (0)

How to Tivo someone’s brain

January 10, 2008 – 2:45 pm

As you know, Tivo allows you to automatically find and record your favorite shows and then play them back at your leisure. Skip boring. Repeat exciting. Some people actually Tivo commercials. Because Tivo exists, more commercials are Tivo-able than ever before. Tivo upped the ante on commercials. Commercials had to go beyond clever to compete [...]

By Kelly Parkinson | Posted in Writing Rehab | Comments (0)