Struggling over an ad? Tapped out on creativity? Got an impossible deadline? Rather than go for a walk–they’re so overrated–help yourself to a heaping dose of repetition.
Repetition is easy.
Repetition is powerful.
Repetition is the lazy copywriter’s secret weapon.
Who you callin’ lazy? Repetition works. You can list benefits the quick-and-dirty way, without anyone realizing you’re simply listing [...]
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Expeditions in progress:- 3Degrees, Inc.
Sales letters - Gastronaut
Website - Allie Creative
Wilderness Concierge - Jon Robinson
Lead-generation email and landing page - Marlies Venier
Website, lead-generation, and strategy - Amy Hoy
Wilderness Concierge - AeroVironment
Marketing materials - Amy Berlin, MD
Website and strategy - Douglas Volz Consulting
Awkward-Free Testimonials - Let's start something.
- 3Degrees, Inc.
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